The Pier Shops at Caesars

The Pier Shops at Caesars is a luxury shopping mall located on a four-story pier adjacent to Caesars in Atlantic City, New Jersey. It is connected to the casino via a second-story skybridge. Constructed by Perini Building Company of Framingham, MA, it was opened in 1906 as an amusement pier named the "Million Dollar Pier". The pier was converted to a mall and renamed "The Shops on Ocean One" in 1983, and in 2006 was purchased by Caesars and extensively renovated.

The pier contains many upscale stores, like Tourneau, Gucci, Apple, Louis Vuitton, Armani A/X.

Floors

The mall's four floors are:

• The Boardwalk (first floor): The floor on this level is designed to look like the Atlantic City Boardwalk and the shops tend to focus around gifts, entertainment, and moderate to upscale stores.
• The Skybridge (second floor): There is direct access from Caesars through the skyway over the Boardwalk, allowing shoppers to get to the casino while avoiding the crowded boardwalk. The more upscale shops are located on this level and the design gives the impression of shopping under the stars.

• The Promenade (third floor): The restaurants, bars, and clubs are all located on the north side of this level of the mall. The south side of the mall is a long glass window with Adirondack chairs placed in sand to give shoppers a place to relax and feel like they are at the beach.
• One Atlantic (Fourth Floor): One Atlantic is a 14,000-square-foot (1,300 m²) events venue and banquet hall on the fourth floor for weddings and parties.

Fountain

"The Show" is the world's largest indoor water fountain display in a shopping mall. The fountain is choreographed and set to music. The show is performed on the hour and has two variations: a day show and a night show. The show is routinely met with applause from audiences and the most popular viewing spot is usually from the mall's second floor.^[1]

Financial Problems

In early 2011, Taubman Group, owners of the pier shops, said it was no longer able to make payments on a $135 million mortgage. After an auction, Cushman & Wakefield took ownership of the mall, with plans to add stores commonly found in regional shopping centers, as the luxury mall design has not worked in Atlantic City.

Incidents

On Saturday, August 9, 2008, a 25 year old from New Jersey fell while seated on the escalator handrail. He fell 40 feet (12 m) and later died at the hospital.^[2]

On Sunday, September 27, 2009, a 42 year old man from New Jersey accidentally fell from the escalator. He fell approximately 40 feet (12 m).^[3]

See also

• Caesars Atlantic City
• The Forum Shops at Caesars
• Tanger Outlets The Walk

References

External links

• Official site