The Apprentice (UK series three)

The Apprentice UK
 
 
Series Three

Series Three of The Apprentice (UK) was a television series which aired in the UK on BBC One. The series began on 28 March 2007 and finished on 13 June 2007, with Simon Ambrose as the winner.[1] Ambrose's prize was to work on a project to develop a hotel and golfing complex near Stansted Airport, whilst training as a chartered surveyor.[1] Kristina Grimes, the runner-up, has received many job offers from separate companies and is now working as an investment sales director.[2]

Sir Alan Sugar reprised his role as the boss with Nick Hewer and Margaret Mountford as his advisors. Moving from BBC Two,[3] this series attracted 10,000 applicants and promised "tougher tasks and better people" than before, however Sir Alan believed that the show was morphing into "Big Brother".[4] Sugar also criticised the US version for making the error of "trying to change things just for the sake of it", causing it to backfire.[5]

Two 90-minute specials were aired during the series run. The first programme was titled The Apprentice: Beyond the Boardroom and featured information about the personal lives of each of the semi-finalists.[6] The second, The Apprentice: Why I Fired Them, featured Sugar revealing why he chose to remove each candidate from the programme.[7]

Contents

Candidates

For this series, there were sixteen candidates instead of fourteen, as seen in the previous two series. The candidates were initially separated into two teams by gender. The women chose the name Stealth for their team, while the men named their team Eclipse.

The candidates were:

Name Age * Occupation
Simon Ambrose 27 Internet Entrepreneur
Ghazal Asif 23 Business Development Manager
Tre Azam 27 Marketing and Design Consultant
Gerri Blackwood 33 Transport Development Manager
Paul Callaghan 27 Ex-British Army Lieutenant
Iftikhar "Ifti" Chaudhri 36 Company Director
Kristina Grimes 36 Pharmaceutical Sales Manager
Katie Hopkins 31 Global Brand Consultant
Adam Hosker 27 Car Sales Manager
Andy Jackson 36 Car Sales Manager
Jadine Johnson 27 Financial adviser
Sophie Kain 32 Quantum Physicist
Lohit Kalburgi 25 Telecoms Manager
Rory Laing 27 Bankrupt Entrepreneur
Naomi Lay 26 Advertising Sales Manager
Natalie Wood 29 Housewife

* as of the date of the programme.

Challenges

Week 1: Coffee To Go

Week 2: Doggy Designs

Week 3: Start-up Service

Week 4: Sugar Rush

Week 5: Fish, Lips and Horses

Week 6: The Sausage Saga

Week 7: The 97 Pence Victory

Week 8: Brand-a-trainer

Week 9: Feeling the Strain

Week 10: Selling on TV

Week 11: Interviews

Week 12: The Grand Finale

Elimination history

Candidate 1 2 3 4 5 6 7 8 9 10 11 12
Simon IN IN IN IN IN IN WIN IN IN LOSE IN HIRED
Kristina IN IN IN IN WIN BR IN IN IN WIN IN FIRED
Katie IN WIN IN IN IN IN BR BR WIN IN LEFT
Tre IN BR WIN IN IN IN IN IN LOSE BR FIRED
Lohit IN IN IN IN BR WIN IN IN BR IN FIRED
Naomi IN IN LOSE IN IN IN IN BR IN FIRED
Jadine WIN IN BR IN IN IN IN WIN FIRED
Ghazal IN IN IN WIN IN IN BR FIRED
Adam IN IN IN LOSE BR BR FIRED
Paul IN IN IN IN IN FIRED
Natalie IN IN IN BR FIRED
Sophie BR IN IN FIRED
Gerri BR IN FIRED
Rory IN FIRED
Ifti IN FIRED
Andy FIRED
     The contestant was hired and won the apprentice.
     The contestant was the runner up.
     The contestant won as project manager on his/her team.
     The contestant lost as project manager on his/her team.
     The contestant was on the winning team or managed to avoid firing (Week 11).
     The contestant was on the losing team.
     The contestant was brought to the final boardroom.
     The contestant was fired.
     The contestant lost as project manager and was fired.
     The contestant left the competition.

Criticism and controversy

This series was described as "the most controversial" out of all three series that had been made at the time.[50]

Two candidates, Katie Hopkins and Paul Callaghan, started a romance while competing on the programme. This received much coverage from the tabloid press.[51][52][53][54] This was one of the reasons that Callaghan was fired from the competition, as other candidates complained about the situation, saying that the relationship affected the performance of the team during the tasks.[53]

Candidate Gerri Blackwood claimed that the allocation of showers in the house where the candidates stay appeared to have been manipulated in such a way as to force the female contestants to shower together. She told the Daily Star "One of the bathrooms was used by the film crew, but two of the others were closed off with 'Out of Order' signs on them. That left two bathrooms to share between 16 people. I am not sure whether it was deliberate or not but you can imagine they wanted us to share showers".[55] In her interview, she also claimed that Nick Hewer and Margaret Mountford fed the candidates misleading information so that they would fail the tasks, and that Sir Alan Sugar's boardroom diatribes were re-filmed to make them look better.[56] Fellow candidate Tre Azam also criticised the editing of the programme, claiming he was worried that his portrayal "might have been dumbed down because I made some of the other characters look too weak".[57]

The mental health charity MIND has criticised the programme for enrolling Jadine Johnson, a candidate who was sectioned under the Mental Health Act in 2003, expressing fears that a vulnerable person was being used for entertainment. In response, a spokesperson from the BBC said "As a part of the selection process, all candidates are seen by an independent qualified psychologist to assess their suitability for participating in the programme".[58]

After Paul Callaghan was fired in the sixth episode, wholesale chain Makro and manufacturer Wyke Farms criticised the programme due to the negative comments made about its cheese. In the episode, Sir Alan Sugar verbally blasted Paul for taking the inexpensive products to France to sell.[22] Makro and Wyke Farms claimed that the cheese is very popular in France. Richard Clothier, the Managing Director of Wyke Farms, said "Alan Sugar, you know a lot about electronics, but not that much about cheese, and for that reason, you're fired!".[59]

Several organisations, including the Trades Union Congress, the Liberal Democrats, The Equal Opportunities Commission and the Recruitment and Employment Confederation, accused Alan Sugar of sexism and breaching the 1976 Sex Discrimination act after only questioning contestants Katie Hopkins and Kristina Grimes about their child-care arrangements, despite the fact that other male contestants were also parents.[39][60][61] Sugar's questioning, during the eleventh episode, eventually made Hopkins resign from the programme and decline Sugar's initial offer of a chance to compete in the final episode.[62][63] Although, Sugar defended his actions and told Fiona Phillips of GMTV that he was aware of all rules regarding sexual discrimination within the workplace.[64][65] The incident was well documented within the media.[66][67][68]

Contestant Natalie Wood complained about a situation with Adrian Chiles, host of The Apprentice spin-off programme, The Apprentice: You're Fired!. Chiles, who has a distinctive Birmingham accent, asked Wood on the spin-off programme whether her Essex accent had been a hindrance. "But how can you pick up on my accent when Sir Alan is sitting across the table," commented Wood. "How can he say that? Essex is fantastic and I'm proud to come from Essex. A lot of people from Essex are very successful. I find it hard to swallow."[69]

Related programmes

The Apprentice: Beyond the Boardroom

This was a one-off special shown on BBC Two on 2 June 2007.[70] The programme featured interviews with the final five candidates from this series. Nick Hewer and Margaret Mountford also gave their opinions on the final five, along with some of the previously fired candidates.[6] The programme spoke about the candidates' private lives, revealing that Kristina Grimes was sent to a convent at age 17 due to her pregnancy, Tre Azam once fell asleep whilst driving and nearly died, Simon Ambrose was bullied as a child and has an IQ of 174, Katie Hopkins ran the New York Marathon despite knowing that she was pregnant and that Lohit Kalburgi is a homosexual.[6][70] Friends of the candidates and members of their families, including parents, children and partners, aired their views.[6]

The Apprentice: Why I Fired Them

This one-off special was screened on BBC Two on 10 June 2007, three days before the revelation of the winner of this series of The Apprentice. In the programme Sir Alan Sugar looked back over the series so far, discussed the merits and demerits of the candidates, and explained in more detail why he fired each candidate when he did.[71] The episode featured the former participants' views of their time on the programme and what they had learnt from the experience.[7] Sugar's assistants Nick Hewer and Margaret Mountford also spoke about the former contestants.[7] At the end of the programme, Sugar reviewed the performances of the two finalists, Kristina Grimes and Simon Ambrose, and said that deciding who to hire would be difficult.[7] Despite voluntarily leaving rather than being "fired", Katie Hopkins also featured on the programme and her time on The Apprentice was discussed.[7]

Aftermath

As a result of winning The Apprentice, Simon Ambrose started work on a project to develop a hotel and golfing complex near Stansted Airport, whilst training as a chartered surveyor.[1] Runner-up Kristina Grimes was offered a job by Sir Alan, but decided to work as an investment sales director with property company Dandara instead.[2] Katie Hopkins, who finished in third place, was sacked from her job as a global brand consultant at The Met Office as a result of her appearance on the programme.[72] Hopkins is taking the organisation to an employment tribunal.[73] Candidate Adam Hosker left his job at a car dealership in order to work as a sales director, but was later questioned by police over allegations that he assaulted a man in a nightclub.[74] Other contestants have started their own businesses, such as Natalie Wood, and Naomi Lay has expressed interest in becoming a television presenter.[75][76] Both Hopkins and Grimes have been offered to participate on I'm a Celebrity, Get Me Out of Here!. Hopkins accepted the offer and became a late arrival on the 7th series, but was voted off second. Tre Azam has appeared on Big Brother's Big Mouth.[2][77][78]

Ratings

Episode Viewing figures from BARB.[79]

Episode No. Airdate Total Viewers BBC One Weekly Ranking
1 28 March 2007 4,500,000 19
2 4 April 2007 4,980,000 16
3 11 April 2007 5,310,000 17
4 18 April 2007 5,680,000 10
5 25 April 2007 5,460,000 14
6 2 May 2007 5,680,000 11
7 9 May 2007 5,920,000 9
8 16 May 2007 6,050,000 11
9 23 May 2007 4,990,000 18
10 30 May 2007 5,230,000 12
11 6 June 2007 6,600,000 8
12 13 June 2007 7,090,000 5

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External links