Telebrands

Telebrands Corporation conducts direct response marketing. Ajit J. Khubani, its founder, is the current CEO. It is a New Jersey-based company that has introduced a number of "As Seen On TV" consumer products since 1983.[1] Their first three short-form infomercials were for Easy Cycle, an ultrasonic flea collar and AmberVision sunglasses. “The AmberVision infomercial was a great success, spurring sales of 15 million pairs of the sunglasses.” [2] According to Khubani, today Telebrands “looks for products with mass appeal, inexpensive production costs and good demonstrability in ads.” [3]

It is the original creator of the "As Seen On TV" logo and category of trade.[4]

The company has been featured in many episodes of the Discovery Channel TV series PitchMen.

Telebrands was first based in Roanoke, Virginia. It 1998, Telebrands moved to Fairfield, New Jersey.

See also

External links

References

  1. ^ "How to Pitch Direct Response TV Buyers". http://www.entrepreneur.com/sales/makethesale/article206494.html. 
  2. ^ “The Telebrands Story”, retrieved on August 10, 2011.
  3. ^ USA Today “Inventors seek pot of gold through TeleBrands”, retrieved on August 10, 2011.
  4. ^ "Pitch Perfect". On The Media. January 1, 2010. http://www.onthemedia.org/transcripts/2010/01/01/05. Retrieved 2010-01-16. "He figured out that he could build brand recognition by blanketing the airwaves with cheap direct-to-consumer commercials, and then take the product into retail stores where he slapped an “As Seen On TV” logo on them, which he designed himself. It’s a very lucrative formula, he told me, so that’s what he’s been doing ever since."