TVB Jade

TVB Jade
無綫電視翡翠台
Launched 19 November 1967
Owned by Television Broadcasts Limited
Picture format 576i (PAL)
16:9 SDTV
Audience share 86% [1] (, )
Country Hong Kong
Language Cantonese
Broadcast area Hong Kong
Macau
various parts of Guangdong Province and Guangxi Province
Philippines
Singapore
Headquarters TVB City, 77 Chun Choi Street, Tseung Kwan O Industrial Estate, Tseung Kwan O, New Territories, Hong Kong, China
Sister channel(s) TVB Pearl
Website TVB Jade
Availability
Terrestrial
Hong Kong Analogue Channel 1
Hong Kong Digital Channel 81
Cable
Cable TV Hong Kong (Hong Kong) Channel 3
StarHub TV (Singapore) Channel 838
Macau CATV (Macau) Channel 4
IPTV
Now TV (Hong Kong) Channel 81
HKBN bbTV (Hong Kong) Channel 81
TVB Jade
Traditional Chinese 無綫電視翡翠台
Simplified Chinese 无线电视翡翠台

TVB Jade (無綫電視翡翠台) is a flagship TV channel in Hong Kong, established by Television Broadcasts Limited, and is one of the free-to-air Hong Kong Cantonese television channels in Hong Kong, the other being its arch-rival ATV Home. It broadcasts 24 hours a day, with a wide range of entertainment-led programming, such as comedy, anime, variety shows, popular drama and chat shows, and together with its sister Hong Kong English station, TVB Pearl, is broadcast from TVB City at 77 Chun Choi Street in Tseung Kwan O Industrial Estate in Tseung Kwan O, in the Sai Kung District, which is in the Eastern region of Hong Kong's New Territories. The channel first started broadcasting on 19 November 1967, with most of the programmes in Cantonese. For over 15 years, some programmes have been broadcast simultaneously in Putonghua, English and other foreign languages, by using the stereo NICAM system in analogue version, or multiple AC-3 streams in digital version. Most of TVB Jade's programmes are widely distributed around the world, and as can be seen in the following section, it is the overwhelmingly most popular television channel in Hong Kong.

Contents

Transmission hours

Transmission hours are from 6:00 am to 12:00 am in daily a day and public holidays from 12:00 pm to between 12:00 am under same time daily it plays the national anthem (was formerly plays the royal anthem).

Opening and closing times

Start-up

TVB Jade Network starts at 6:00 am. The national anthem (was formerly plays the royal anthem) will be played, followed by the morning prayer and station ident. The first programme of the day follows thereafter.

Closedown

TVB Jade Network closes down at 12:00 am. The last programme will be broadcast, followed by the night prayer, station ident, national anthem (was formerly plays the royal anthem) and test card was broadcast at the end.

In the closing (offair) time TVB Jade is broadcasting a test card complete with date to time and with the text "TVB 翡翠台 - HONG KONG".

Audience

During the 9:30 pm to 10:30 pm weekdays time-slot, TVB Jade consistently attains the highest television audience ratings in Hong Kong. With an average of a '32' ratings point in that time-slot, it is watched by more than 80% of the TV audience in Hong Kong.

Digital broadcasting

Jade officially started digital broadcasting on 31 December 2007, with the terrestrial number 81.[2] The aspect ratio of the digital version of Jade is 16:9.[3]

On-Air Identity

TVB Jade's on-air identity is similar in principle to its European counterparts, but also has great differences. A typical TVB ident package typically consists of only one to two idents (the record is four), and does not have a unifying theme (with the exception of the "seasons" ident that was aired during the early 1990s).

Singapore

In Singapore, StarHub TV broadcasts from TVB Jade Satellite Channel (Southeast Asia) (was formerly known as TVB Zongyi Channel) from broadcasted runtime a 11 hours from 14:00 to 00:00 local time daytime midday noon to midnight. Outside these hours, StarHub TV airs CCTV-1 from 01:00 to 10:00 early morning breakfast from broadcasted runtime a 10 hours and TVB Entertainment News from 10:00 to 13:00 early morning breakfast to daytime midday noon from broadcasted runtime a 4 hours used broadcasting runtime a 14 hours.

Notes and references

  1. ^ "2008 Interim Report". tvb.com. http://www.tvb.com/affairs/faq/interim/2008/pdf/c0511_080827_ir.pdf. Retrieved 2008-11-02. 
  2. ^ "Hong Kong enters new digital broadcasting era (with video)". Hong Kong Government. http://www.info.gov.hk/gia/general/200711/26/P200711260175.htm. Retrieved 2008-02-10. 
  3. ^ 望月 (6/9/2007). "獨家專訪TVB 折解數碼廣播七大疑團". e-zone AVzone. pp. 4–5. 

See also

External links