| TV3 Estonia | |
|---|---|
| Launched | 1 January 1996 |
| Owned by | Modern Times Group |
| Audience share | 12.3% (September 2011, TNS Emor) |
| Slogan | Rohkem elu, rohkem meelelahutust! More life, more entertainment! |
| Country | United Kingdom |
| Broadcast area | Estonia |
| Sister channel(s) | TV3+, TV6 |
| Website | tv3.ee |
| Availability | |
| Terrestrial | |
| Digital terrestrial | Multiplex 1[1] |
| Satellite | |
| Viasat | Channel 3 |
| IPTV | |
| Elion's DigiTV | Channel 3 |
TV3 is a commercial television channel targeted at an Estonian language audience owned by Viasat (MTG). It was founded in 1996 after two recent television stations, EVTV and RTV joined.
TV3 has two sister channels. TV3+ is a television channel targeted at Russian language minority in Estonia, launched in 2003. TV6 is an entertainment television channel, launched as a digital sister channel to TV3 in 2008.
For several years, TV3 had better ratings than the other private channel, Kanal 2. The situation changed in 2006, when Kanal 2 made some big changes in their programme. TV3 ratings fell and shows had problems getting enough viewers to reach the Top 10 of the week. Later that year, programme director Jüri Pihel left TV3.
In 2009 all Baltic TV3 channels introduced new red-white visual identity, logo and slogan. The slogan was "Tere tulemast koju!" (Welcome home!). News programme "Seitsmesed uudised" was discontinued and changed with a new "TV3 uudised" (TV3 News), which had the same format as Latvian and Lithuanian TV3 News programmes.
In January 2011 Mikko Silvennoinen, a Finnish television host, journalist and producer, was hired as the new programme director. In February TV3 changed their news programme format and "Seitsmesed uudised" (News at 7) was brought back. On August 15, TV3 once again changed their visual identity and logo from red to purple, which was so far used in Norwegian, Danish, Hungarian and Slovenian TV3s. Also a new slogan was introduced: "Rohkem elu, rohkem meelelahutust!" (More life, more entertainment!).
Contents |
| Original name | English translation | Notes |
|---|---|---|
| Elu veinimõisas | Life in wine estate | Reality TV |
| Head isu | Bon appétit | Cooking |
| Kaua võib! | ||
| Kodu keset linna | Home in the middle of the city | drama series |
| Kolmeraudne | Talkshow | |
| Kriminaalne Eesti | Criminal Estonia | Documentary series |
| Kälimehed | Brothers-in-law | Sitcom |
| Kättemaksukontor | Revenge office | crime drama television series |
| Kümnesed uudised | News at 10 | News |
| Laulupealinn | Capital of singing | Reality TV, entertainment show |
| Muukija | Criminal news | |
| Naiste maailm | Women's world | Fashion, clothing, makeup |
| Nurgakivi | Cornerstone | Building, architecture, interior design |
| Rahaauk | Money hole | Estonian version of the Million Pound Drop |
| Seitsmesed uudised | News at 7 | News |
| Seks ja küla | Sex and the Village | Documentary series, sex topics |
| Sind otsides | Looking for you | Reality series, Estonian version of Russian series Жди меня |
| STOP! | — | Traffic topics |
| Täna võib | Today it's allowed | Entertainment show, consumer topics |
| Tätte ja Matvere imeline ilmareis | Tätte and Matvere's wonderful world travel | Travel series |
| Original name | Estonian translation | Origin |
|---|---|---|
| The Bold and The Beautiful | Vaprad ja ilusad | United States |
| Bones | Kondid | United States |
| CSI: Miami | — | United States |
| CSI: NY | CSI: New York | United States |
| Glee | — | United States |
| Lena – Liebe meines Lebens | Lena - mu elu armastus | Germany |
| NCIS | NCIS: Kriminalistid | United States |
| Monk | — | United States |
| Sturm der Liebe | Kirgede torm | Germany |
| Top Gear | — | United Kingdom |
| Triunfo del Amor | Armastus võidab | Mexico |
| The X Factor | X-factor | United States |
| ru:Битва Экстрасенсов | Selgeltnägijate tuleproov | Russia |
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