TRESemmé

TRESemmé is a brand of haircare products first manufactured by Godefroy Manufacturing Company in St. Louis, Missouri starting in 1947.  The brand name is a word play and reference to Edna L. Emme, then a leader and national spokesperson for the professional hair care industry.  The product line was initially marketed only to salons.  The TRESemmé brand was purchased by Alberto-Culver in 1968 and since 2011 TRESemmé is now part of Unilever. [1] Advertisement campaigns include 'Professional, Affordable',[2] spending an estimated $17 million on advertising by 2004.[3] TRESemmé's products are used  in hair salons across the US, Canada and UK, in particular for hair repair treatment from heating damage caused by hair ironing and blowdrying.[4]

References

  1. ^ Bittar, Christine; Positioning: Tresemme Hair Line Goes Back To Its Roots; Brandweek; [2004-06-28]; retrieved on 2007-12-24
  2. ^ It is also sold in drugstores and supermarkets across the U.S."Professional. Affordable." It says it all!; ciao!; 2006-11-25; retrieved on 2007-12-24
  3. ^ Bittar, Christine; Positioning: Tresemme Hair Line Goes Back To Its Roots; Brandweek; 2004-06-28; retrieved on 2007-12-24
  4. ^ http://www.hbhmagazine.com/brandNews.asp]; retrieved on 2007-12-24