| Type | Public [1] |
|---|---|
| Traded as | NYSE: SYX |
| Industry | Computer hardware |
| Founded | 1949 |
| Headquarters | Port Washington, New York, USA |
| Key people | Richard Leeds, CEO Larry Reinhold, CFO |
| Revenue | 2.78 billion USD (2007) |
| Website | www.systemax.com |
Systemax, Inc. (NYSE: SYX) is a Fortune 1000 company based in Port Washington, New York that sells personal computers, computer supplies, consumer electronics and industrial products through multiple e-Commerce web sites and retail stores, as well as through relationship marketers and direct mail catalogs that are circulated in North America and Europe.[2] It also operates ComputerTV, an online video channel, and manufactures and sells computers and accessories under the Systemax and Ultra brands.[3]
The company was founded in 1949 as Global Equipment Company, a materials handler. It first entered direct marketing in 1972 and began marketing computer equipment in 1981. It changed its name to Global Directmail in 1995 and to Systemax in 1999.
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Subsidiaries and divisions of Systemax, Inc. include SystemaxPC, Tiger Direct, CompUSA, CircuitCity.com, Global Industrial, Nexel, Misco, Infotel, Global Computer Supplies, SpeedGifter and Worldwide Rebates.[4]
On January 6, 2008, Systemax Inc. announced an agreement on the acquisition of the Miami-based CompUSA brand, trademarks and e-commerce business, and as many as 16 CompUSA retail outlets in Florida, Texas and Puerto Rico.[5]
On May 13, 2009, Circuit City announced it had closed a deal with Systemax allowing them to acquire the intellectual property of Circuit City, including its trademarks, brand name, and internet domain, for $14 million.[6] The deal took effect six days later, and the first store under Systemax (currently using the CompUSA brand) opened in November 2009. The Circuit City website was restored with the Systemax purchase.