| Type | social media software |
|---|---|
| Founded | 2007 |
| Founder(s) | Nick Koudas, Nilesh Bansal[1] |
| Headquarters | Toronto, Canada |
| Services | social media analytics, social media monitoring |
| Website | http://www.sysomos.com |
Sysomos Inc. is a Toronto-based social media analytics company.
The company uses content of social media sites including blogs, forums and Twitter to create a real-time picture on how products, people, and brands are covered in those media sites. Unlike other similar services, it also attempts to identify how the sentiment towards the identified subjects developed.[1] It is designed to analyze conversations, themes and identify key influencers.
Company's flagship product, Media Analysis Platform (MAP), mines and analyzes content from social media or user-generated content. MAP is considered by many to be the most advanced social media analytics solution in the industry, specifically for text summarization and visualization features along with granular segmentation capabilities by geography and demographics.[2][3].
The company also offers Sysomos Heartbeat which provides social media monitoring and engagement capabilities to communication professionals, brand managers and customer support groups.[4].
On July 6, 2010, it was announced that Marketwire, a press release distribution company, had acquired Sysomos.[5]
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The company is a spinoff of the University of Toronto research project BlogScope. The BlogScope project, which started in 2005, resulted in creation of the underlying content aggregation and analysis engine commercialized by Sysomos. The company raised venture capital in 2008 and was acquired by Marketwire in 2010.
Sysomos launched its flagship offering MAP in Sept 2007, followed by addition of Heartbeat to its product suite in 2009. In addition to the two main products, the company released FourWhere, a free location-based social search service that mashes up Foursquare in March 2010.[6] The company also announced its third major product, Audience, in May 2010 in beta for Social Media ROI.[7]
The company is also credited for publishing research reports on social media focusing particularly on Twitter, YouTube and Facebook.
Inside Twitter series of reports is the most extensive third-party survey on Twitter's growth and demographics[8] [9]. Another extensive survey regarding the top 5% of most active twitter users found that over 25% of all tweets are machine created[10]. The reports also confirms Twitter's international growth[11].
Inside Facebook Pages report found that only four percent of pages have more than 10,000 fans, 0.76% of pages have more than 100,000 fans, and 0.05% of pages (or 297 in total) have more than a million fans[12][13]. Inside YouTube reports focus more on video hosting services and YouTube[14].