| Syrup | |
|---|---|
First edition cover |
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| Author(s) | Maxx Barry |
| Country | Australian |
| Language | English |
| Genre(s) | Satirical novel |
| Publisher | Viking Press |
| Publication date | July 1999 |
| Media type | Print (Hardback & Paperback) |
| Pages | 320 pp (first edition, hardback) |
| ISBN | ISBN 0-670-88640-8 (first edition, hardback) |
| OCLC Number | 40408909 |
| Dewey Decimal | 813/.54 21 |
| LC Classification | PS3552.A7424 S97 1999 |
Syrup is a satirical comedy of marketing and consumerism written by Max Barry, under the name Maxx Barry. Published in 1999, it is Barry's debut novel. The book is in the process of being adapted into a movie.
Contents |
Set in present day, a young marketing graduate named Scat comes up with an idea for a new product for Coca-Cola called 'Fukk'. This causes him to go to Coca-Cola to sell his idea for $3 million, but he finds that Sneaky Pete has already claimed the copyright in a backstabbing move. This then leads him to leave his apartment with Sneaky Pete and move in with Cindy. Cindy eventually throws him out and he goes to live with 6 and Tina while managing the summer marketing campaign for Coca-Cola. He eventually succeeds with the campaign. After that Scat tries to undermine Sneaky Pete's effort to run a new secret project for Coca-Cola, the first feature length advertising movie.
In 2006 Coca-Cola introduced a coffee-flavored soft drink called Coca-Cola Blāk. It was first released in France in a black can. Barry commented on the similarities of this and his fictional Coca-Cola Fukk from the novel on his blog.[1]