SweeTarts ( /ˈswiːt.tɑrts/; officially stylized as SweeTARTS) are sweet and sour candies invented by J. Fish Smith, the owner of Sunline. The tablets were created using the same basic recipe as the already popular Pixy Stix and Lik-M-Aid products, in response to parents' requests for a less-messy candy. In 1963, SweeTarts were introduced with the same flavors as the popular Pixy Stix: cherry, grape, lemon, lime, and orange.
The Sunline company was later bought by Rowntree Mackintosh, of the United Kingdom, which was, in turn, taken over by Nestlé. Nestlé rolled the SweeTarts family of candies into the already-existing Willy Wonka Candy Company family of brands.
The current flavors in the SweeTarts roll are: blue raspberry (blue), cherry (pink), grape (purple), orange (orange) and green apple (green). In 2001, Nestlé replaced the original lime with green apple. In 2009, Nestlé stopped making lemon (yellow). Also, the flavors are more tart now than in the past.
Retired flavors include lime (the former flavor for green) and lemon (yellow).
The name's gemination is appropriate to the wording "sweet tarts" even though the brand has only a single medial t.
SweeTarts also come in a variety of other products including gum, little SweeTarts (often packaged to be handed out as Halloween trick-or-treat candy), "chicks and bunnies" shaped SweeTarts (marketed for Easter in some regions of the US), and Giant Chewy SweeTarts, which are a larger, chewier variant of SweeTarts that come 4 to a package, 1 of each flavour, and are the size of a silver dollar and 1/4 inch thick. The Giant Chewy SweeTarts have also retained the lemon (yellow) flavor discontinued in the standard SweeTarts products.
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