Swap.com

Swap.com (formerly SwapTree) is a company based in Boston that facilitates trade of personal media between users using algorithms. Swap.com charges a small shipping fee for each transaction. The website also depends on advertisements for profits.[1]

The website was founded in June 2004 by Greg Boesel and Mark Hexamer.[2] Jeff Bennett, former president and COO of NameMedia, is currently CEO of Swap.[3]

Swap.com's trade algorithm allows members to trade items between as many as four people at one time. Members list the items they have to trade by inputting[1] a list of ISBNs or UPCs of the books, videos, video games, or CDs. Members then create 'want lists' of items they'd like to receive. A trade, or swap, is initiated when at least two members agree to swap items they have. Three-way trades are created when at least one member has something to trade, but wants something other than what their trade partner has to give.[4][5]

References

  1. ^ a b Owuor, Elizabeth (2006-07-27). "Web-bartering enters new era". The Christian Science Monitor. http://www.csmonitor.com/2006/0727/p16s01-stct.html. Retrieved May 20, 2009. 
  2. ^ Endo, Emi (2009-05-05). "Online book, DVD swaps gaining as way to save money". Newsday. http://www.newsday.com/technology/ny-bztrad0612687766may05,0,1146237.story. Retrieved May 20, 2009. 
  3. ^ Psaty, Kyle (2010-05-24). "Q&A: Jeff Bennett, Swap.com’s New CEO". BostInnovation. http://bostinnovation.com/2010/05/24/qa-jeff-bennett-swaptrees-new-ceo/. Retrieved May 24, 2010. 
  4. ^ Vantz, Ashlee (2006-05-24). "Six startups from the Web 2.0 swamp". The Register. http://www.theregister.co.uk/2006/05/24/dark_hearted_web/print.html. Retrieved May 20, 2009. 
  5. ^ Copeland, Michael V. (2006-05-11). "The eBay of swap, but better". CNN. http://money.cnn.com/magazines/business2/business2_archive/2006/05/01/8375930/index.htm. Retrieved May 20, 2009. 

External links

Press coverage