| Type | Public (LSE: SGP) |
|---|---|
| Industry | Retail |
| Founded | 1985 |
| Headquarters | Cheltenham, UK |
| Key people | Peter Bamford, Chairman Julian Dunkerton, CEO |
| Products | Clothing |
| Revenue | £139.4 million (2010)[1] |
| Operating income | £22.6 million (2010)[1] |
| Profit | £72.2 million (2010)[1] |
| Website | www.supergroup.co.uk |
SuperGroup plc (LSE: SGP) is a British retail brand. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. The Group is made up of three main brands: Superdry, 77Breed and SurfCo California. Superdry products fuse vintage Americana fabrics with pseudo-Japanese text and have gained international recognition. The 77Breed and SurfCo brands target the skate and surf markets respectively.
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The business was established by Julian Dunkerton as Cult Clothing in Cheltenham in 1985.[2] It opened its first store under the Superdry name in Covent Garden in London in 2004.[3] Superdry have no advertisements or celebrity endorsement, but the popularity of the brand grew rapidly after David Beckham was seen wearing its signature Osaka T-shirts and Brad leather jacket.[4][5]
The business was floated on the London Stock Exchange in March 2010.[6] Dunkerton appeared in the Sunday Times Rich List 2010, and is said to be worth an estimated £180m.[7]
In 2008 a nationwide expansion of the brand took place, with stores opening in major cities all over the UK, the majority in University cities. Before the expansion, Superdry clothing was sold only in the London store, House of Fraser concessions and Cult stores. Today the brand is sold in over 20 countries across 4 continents. The 77Breed and SurfCo brands were added to Supergroup's portfolio in 2006.