| Broadcast area | Dublin |
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| Slogan | Better Music, Less Talk |
| Frequency | 106.8 MHz,Online, UPC Channel 933 |
| First air date | October 2001 |
| Format | Commercial |
| Owner | Star Broadcasting Limited |
| Website | www.sunshineradio.ie/ |
Dublin's Sunshine 106.8 (Formerly Dublin's Country Mix 106.8) is a radio station, based in Bray and serving Dublin, Republic of Ireland. It is licenced by the Broadcasting Authority of Ireland (BAI), as a commercial FM broadcaster.
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The radio station has offices on Baggot Street in Dublin 2 and studios in Radio Centre, on Killarney Road, Bray. It shares facilities with East Coast FM. The station launched in October 2001 and was originally identified on-air as 'Dublin's Country 106.8FM' The "Mix" element was added on 5 September 2005 after negotiation with the BCI. The transition to Sunshine 106.8 took place during October 2010.
The company, which is headed by former East Coast FM CEO Seán Ashmore, broadcasts 24 hours a day and programmes a 'Better Music | Less Talk' format with an emphasis on the easy listening/ballad end of Country & Crossover music. The music output is a mix of country, crossover and Irish music. The station primarily appeals to a 35+ audience.
On 24 September 2010 the station was awarded a Silver World Medal for station format in the New York Festivals radio programming Awards - the first Irish station to receive an award for format in the awards. On the same day the station announced that they would be changing its name to Sunshine 106.8 from 1 October 2010. [1].
The station's Paddy Cole Show, broadcast on a Sunday morning at 10am (for two hours), is the top rated music radio programme in the Dublin Market on a Sunday (based on average quarter hour ratings in the JNLR published February 2010).
The station recorded a 5% daily reach of all adults in the JNLR radio ratings in February 2010 (for the period July–December 2009) - this is an all-time high for the service. The station had a 3.0% share in the January–December 2009 JNLR figures.
The station currently has a weekly reach of 69,000 listeners.
[2].
The station's national agency sales are handled by IRS (Independent Radio Sales).
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