| Type | ehood = Private |
|---|---|
| Industry | Advertising/marketing |
| Founded | Amsterdam, The Netherlands (1999), New York 2004, Sao Paolo 2007 |
| Founder(s) | Scott Goodson |
| Headquarters | New York, United States |
| Number of locations | 3 |
| Key people | Scott Goodson, Founder and CEO |
| Website | www.strawberryfrog.com |
StrawberryFrog is the world's first "Movement" agency (see Movement Marketing), an independent advertising agency with offices in New York, Amsterdam, and Sao Paulo, Brazil. It was launched in 1999 by Scott Goodson and named after the Strawberry Poison-dart Frog.[1] The agency's first campaign was for New York-based Sabra, a producer of Mediterranean-style foods.[2]
Adweek described StrawberryFrog as part of a trend toward independent agencies, where “big global clients don't need big global agencies any more”.[3] This trend is reflected by the growth of non-traditional agencies in other markets such as Canadian business TAXI and SMART in Australia and has been referred to as "a revolution in the ad world".[4]
StrawberryFrog's clients have included Frito-Lay, Credit Suisse, Heineken, Mitsubishi and Morgan Stanley.