| Type | Confectionery |
|---|---|
| Country | United Kingdom |
| Introduced | 1976 [1] |
| Related brands | List of Cadbury products |
| Markets | Worldwide |
Star Bar is a brand of chocolate bar currently manufactured by Cadbury Ireland. Initially popular in the mid-1970s, the Star Bar largely exists due to a small but loyal fan-base that includes Noel Gallagher (with a dedicated fan site), as the product has not been advertised or promoted for years. In the mid-1960s Star Bar was invented by Linda Allison, and was promoted as the "munchiest bar ever". Star Bar was later re-branded as Nudge and in the 1980s it briefly became "peanut Boost", only to return to Star Bar as popularity of the Boost bar waned. It was promoted in the UK in the mid-80's with a postal offer (3 wrappers plus P+P got you a Star Bar Ruler, Pencil and a copy of Douglas Adams' "The Restaurant at the End of the Universe"). In the early 90s Cadburys decided to relaunch the Star Bar as a result of a visit to Percy St Johns Primary School on Tyneside. During the visit a pupil designed a new label for the Star Bar and Cadburys were so impressed that they used the new label and it is still in circulation today. 60 ft art work by the pupil can now be seen in the Cadbury's Factory in Canada. Cadbury produced a limited edition 'Pam Bar' modelled on the Miller McCowan ‘Wham Bar’ as a prize to the pupil for helping with the relaunch but due to copyright infringements this never made it into the shops.
In May 2006, Moro Peanut was launched in the Republic of Ireland only, with the words "Formerly Star Bar" displayed prominently on the label. The range is most commonly seen in small independent stores, and is most popular in the Republic of Ireland.
This product is also sold in Canada and Germany under the name 'Wunderbar'. Wunderbar is a Cadbury Adams product marketed under license of Cadbury UK Limited as a special treat for Halloween in a 12g size.