| Frequency | Bimonthly |
|---|---|
| First issue | 1887 |
| Company | Safari Press |
| Country | United States |
| Language | English |
| Website | www.sportsafield.com |
| ISSN | 0038-8149 |
Sports Afield (SA) was founded in 1887 as a hunting and fishing magazine by Claude King and is the oldest continuous outdoor publication in North America. The first issue, in January 1888, was eight pages long and printed on newspaper stock, published in Denver, Colorado. Together with Outdoor Life and Field & Stream it is one of the Big Three in American outdoor magazines.
Contents |
The “Journal for Gentlemen” promised, in King’s words, “To be devoted to hunting, fishing, rifle and trap shooting, the breeding of thorough-bred dogs, cycling and kindred sports…” The subscription price was $1.50 per year, with single copies selling for 15 cents. A few years later, King expounded on his philosophy: “Sports Afield — has an ambition above that of simply entertaining and amusing the public; it wants to help propagate the true spirit of gentle sportsmanship, to encourage indulgence in outdoor recreations and to assist in the dissemination of knowledge regarding natural history, photography, firearms, and kindred subjects.”
Before the decade was out, Sports Afield had expanded and moved its operations to Chicago. The magazine grew, with some issues running 96 pages. It soon became not only a voice of the West, but a spokesman for hunters, fishermen, campers, and shooters across the USA. By 1927, when King stepped down as editor and turned the reins over to Joe Godfrey, Sports Afield was in full stride. Zane Grey started writing for the magazine, as did Jimmy Robinson, beginning a 60-year association with the publication. In 1930, Ivan B. Romig and his associates took over Sports Afield, combined it with a smaller publication — Trails of the Northwoods — and moved the offices to Minneapolis. A string of editors worked the helm of Sports Afield, which struggled during the Depression years to stay afloat. It did, and by 1934 the magazine was in the black.
Sports Afield was and early advocate of the wise use of the earth’s resources, trying to make the public aware of environmental concerns. Its credo: “We believe in sane conservation, we oppose pollution, and stand for the enforcement of our game laws.” In the 1930s: Gordon MacQuarrie and Archibald Rutledge joined as writers and the circulation rose to 250,000. In 1945 Ted Kesting, an associate editor of Country Gentleman magazine, was hired as editorial director and brought from Philadelphia to Minneapolis. His assignment was to expand and modernize Sports Afield. At 26 years of age, he was the youngest editor of a major national publication in the USA.
Kesting soon signed up more writers. One he brought on board was angling editor Jason Lucas, whose writings about bass fishing became very popular. Another was mystery writer Erle Stanley Gardner, who became known for his articles defending gun owners and hunters’ rights. By October 1948, Time reported that Sports Afield had become the biggest of all outdoor monthlies. Last week it put to bed a November issue that would go to 800,000 customers, a record for its 61 years. Colorful as a hatband full of flies, it was filled with picture stories and crackling adventure stuff…”
In 1953, Hearst Magazines tendered an offer to Walter Taylor, the publisher, providing Kesting and his staff came along. The sale was made, and Sports Afield moved its offices to New York City. Meanwhile, the magazine continued to grow, attracting such writers as Col. Townsend Whelen, Jack Denton Scott, and Russell Annabel. Circulation hit the 1,100,000 mark in 1961. By the late 1960s, Homer Circle, Tom Paugh, and Zack Taylor had joined the ranks. The cover price jumped from 35 to 50 cents a copy.
In 1970, Kesting announced he was stepping down as editor and named Lamar Underwood as his replacement. Under Underwood’s guidance, Gene Hill, Nick Lyons, Vance Bourjaily, and John Madson all appeared in the periodical’s pages. The Almanac came into existence in 1972 and stayed there until 2006.
When Underwood moved on, he was replaced by saltwater fishing editor Tom Paugh. The Paugh years saw major redesigns, plus a downsizing in circulation as the magazine adjusted to the competitive times. Grits Gresham, Thomas McIntyre, Ted Kerasote, and Anthony Acerrano all wrote for the magazine, which continued to publish not only adventure stories mixed with how-to-do-it pieces, but to comment on conservation issues as well.
In the late 1990s, the magazine entered the most difficult period in its long history. Hearst executives, shifted the magazine’s focus from hunting and fishing to hiking, mountain biking, camping, and other “non-consumptive” outdoor sports. However, the gambit failed, and in the summer of 2000, Hearst sold the magazine to Robert E. Petersen, who subsequently moved the magazine’s offices to the Los Angeles area.
In the summer of 2002, the owners of privately held book publisher Safari Press, purchased the rights to publish the magazine only. They decided to return SA to the original core and focus the magazine on the traveling big-game hunter. Diana Rupp became the new editor. The magazine turned 120 years old with the October 2007 issue. In 2009 the remaining intellectual property rights to the SA name were purchased by the same company that bought the magazine and today SA is one of the few magazines with a very high profile name that owns all rights to its name. Besides publishing SA the parent company is engaged in licensing the SA name for selected goods and services. In the spring of 2010 SA announced a licensing deal with privately held TV production company SCP, based in Dallas, to launch The World of Sports Afield TV show on The Sportsman Channel to be hosted by Craig Boddington.