| Type | Private |
|---|---|
| Industry | Computer software |
| Founder(s) | James Lee Sorenson |
| Headquarters | Carlsbad, California, U.S. |
| Area served | Worldwide |
| Key people | Peter Csathy (CEO) Eric Quanstrom (COO) |
| Website | www.sorensonmedia.com/ |
Sorenson Media was established in December 1995 to address market demand for rich online media content by developing innovative, cost-effective video encoding technology that significantly reduced bandwidth requirements while preserving the highest video quality. Originally called Sorenson Vision, the company developed technology licensed and ultimately acquired from Utah State University. The company first unveiled its “codec” (compression and decompression tool) at a developer’s preview at MacWorld Expo in January 1997.
The company’s products and services include: Sorenson Squeeze,[1] a video encoding application, Sorenson 360,[2] an online video platform (OVP), and Squeeze Server, a cloud-based video encoding solution. Sorenson Media has been instrumental in bringing Internet video to mainstream applications and is committed to improving the online video experience for content creators, managers and consumers alike. Since its release, Sorenson Media’s industry-changing video encoding technology has been used repeatedly by major motion picture studios such as Disney, Lucas Film, MGM and Paramount to deliver high-quality streaming video movie trailers over the Internet for a host of high-profile feature films.
Sorenson Media is led by: Chairman and founder James Lee Sorenson who has built and led successful ventures in industries ranging from Internet video and telecommunication services to private equity, medical devices, large-scale investment and real estate development. President and CEO Peter Csathy is a 20-year digital media veteran who has helped drive the success of high-growth digital media companies, including SightSpeed and Musicmatch.