| Founded | May 2009 |
|---|---|
| Headquarters | New York, New York |
| Website | http://www.socialflow.com/ |
SocialFlow is a social media optimization platform that helps companies increase their audience engagement on various social networks. The company uses the Twitter firehose and access to click data from bitly, along with proprietary algorithms, to optimize the delivery of messages on social networks. The company believes that understanding and utilizing key metrics of engagement, such as clicks per Tweet and clicks per Follower, is central to growing a large and active social media following. [1] Their analysis and data visualization of the way news filtered out around the death of Osama Bin Laden via Twitter received international news coverage [2] and led to questions about the role of Twitter in journalism.[3]
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SocialFlow was founded in early 2009 by Frank Speiser and Mike Perrone, who sought to apply a scientific approach to the task of building and sustaining engaged social media audiences at scale.
SocialFlow announced April 7, 2011 that they had raised $7 million in Series A funding. The Series A round was led by Softbank, with Softbank NY, RRE Ventures, betaworks, Highline Venture Partners, AOL Venture Partners, SV Angel and a group of high profile angel investors participating.[4]
The company announced June 7, 2011 that Peter Hershberg joined the company as President.[5]
SocialFlow is a web-based software interface aimed at brands, publishers and e-retailers. SocialFlow determines the best time to broadcast messages by analyzing the conversational topics and click activity among a company’s social media following. After linking their social media accounts, a company will input content and RSS feeds into the software. This content will be ranked and re-ranked based on its real-time resonance. After these optimized updates are published, their social media impact are demonstrated on an extensive analytics dashboard.
SocialFlow gained considerable media attention when it published "Breaking Bin Laden: Visualizing the Power of a Single Tweet". The study demonstrated how Twitter had evolved into a primary news source, as the death of Osama Bin Laden broke on Twitter.[6]
Their next study "Engaging News-Hungry Audiences Tweet by Tweet" looked at the Twitter audiences of Al-Jazeera English, BBC News, CNN, The Economist, Fox News and New York Times and revealed the similarities and differences between each respective organization's audience,[7] while simultaneously demonstrating the true value of audience engagement.[8]