SoBe

South Beach Beverage Company
Type Subsidiary
Industry Beverages
Founded Norwalk, Connecticut (1996)
Founder(s) John Bello, Tom Schwalm
Headquarters Purchase, New York, U.S.
Products Enhanced water
Fruit juice drinks
Tea
Parent PepsiCo
Website SoBe.com

SoBe (stylized as SOBE) is a brand of teas, fruit-juice blends (smoothie) and enhanced water beverages owned by PepsiCo. The name SoBe is an abbreviation of South Beach, named after the upscale area located in Miami Beach, Florida. In the past, the SoBe name has also been licensed for gum and chocolate products. SoBe has recently switched from glass bottles to plastic bottles for all of its beverages.

Contents

Company history

SoBe began as the South Beach Beverage Company, a drink manufacturer based in Norwalk, Connecticut from 1996-2001. Their first product was SoBe Black Tea 3G which contained ginseng, guarana, and ginkgo. It proved popular and led to the introduction of other flavors. The company was bought by PepsiCo in October 2000.[1] It was co-founded by John Bello and Tom Schwalm in 1995.

Products

Discontinued products

Marketing campaigns

References

External links