Smarkets

Smarkets
Type Private
Industry Betting and gaming
Founded 2008
Headquarters London
Website http://smarkets.com

Smarkets is a United Kingdom-based betting exchange and social network, founded in 2008 by Americans Jason Trost and Hunter Morris. It operates out of offices in Clerkenwell, and markets itself as the “simple, social” alternative to its larger rival, Betfair. Smarkets is backed by a consortium of European investors, including former last.fm chairman Stefan Glaenzer. [1]

As a betting exchange, all betting is peer-to-peer rather than against a bookmaker; Smarkets allows traders to agree odds amongst themselves. Establishing a reputation for its political betting [2] [3] [4], Smarkets also offers betting on sports, current affairs and popular culture.

Smarkets has been listed as one of 10 European start-ups to watch by the Wall Street Journal.[5]

References

  1. ^ O’Hear, Steve (2010-10-25). "With Betfair’s pending IPO, Smarkets sees £1m traded on its social ‘betting exchange’". Techcrunch EU. http://eu.techcrunch.com/2010/10/25/with-betfairs-pending-ipo-smarkets-sees-1m-traded-on-its-social-betting-exchange/. Retrieved 2010-12-10. 
  2. ^ Donata Huggins (2010-10-07). "The surest bet for business success". City AM (London): p. 30. http://www.cityam.com/city-focus/the-surest-bet-business-success. Retrieved 2010-03-14. 
  3. ^ "Diary:Ken Backs out of Press gang". The Independent. 2011-01-28. http://www.independent.co.uk/news/people/diary/diary-ken-backs-out-of-press-gang-2196689.html. Retrieved 2011-03-14. 
  4. ^ Hasan, Mehdi (21 February 2011). "Gove’s reverse Midas touch- everything he touches turns to dust". New Statesman: 16. http://www.newstatesman.com/uk-politics/2011/02/education-secretary-gove. Retrieved 2011-03-14. 
  5. ^ Yiannopaulus, Milo (2010-12-08). "Out of the Starting blocks". Wall Street Journal Europe. http://online.wsj.com/article/SB10001424052748703506904575592362271077780.html. Retrieved 2010-12-10. 

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