Simon David Buckingham is an English information society theorist and the originator of the term unorganisation.
Buckingham created and published in 1996 the unorganisation philosophy. Subsequently, he became a serial entrepreneur, founding his first start up in 1999.[1] Mobile Lifestreams as it was initially called started out as a research and consulting company with Buckingham authoring the "Yes 2 SMS" report that accurately predicted the success of the SMS text messaging service.[2] Renamed Mobile Streams, Buckingham registered and launched the domain name and service ringtones.com.[3] Mobile Streams completed its Initial Public Offering in February 2006 (LSE:MOS).[4] At the same time, Liberty Media, the U.S. content company became a strategic investor in the company.[5]
In January 2006, Buckingham become the CEO of Zoombak,[6] a provider of GPS devices and services for family safety and enterprise applications. Zoombak is owned by Liberty Media but managed by Buckingham and Mobile Streams. More than 100,000 Zoombak devices had been shipped by October 2009.[7]
In 2010, Buckingham founded his third start up in New York, Appitalism. Launched in September 2010 in 51 countries, Appitalism is an open app store.
Born in Oxford, England, Buckingham has been based in New York since 2005.