| Type | Private |
|---|---|
| Industry | Wireless Services; Telecommunication |
| Founded | 1997 |
| Headquarters | Ljubljana, Slovenia |
| Key people | Dejan Turk, Milan Zaletel, Horst Pertl |
| Products | GSM, GPRS, MMS, EDGE, UMTS, HSDPA and HSPA+ |
| Revenue | 178,6 million euros (2009) |
| Employees | 348 (end of 2009) |
| Parent | mobilkom Austria |
| Website | www.simobil.si |
Si.mobil is the second largest mobile operator in Slovenia[1]. In January 2008 it passed the milestone of 500,000 customers.[2]
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The company was established in December 1997[3] and began operating in March 1999[4] as the Slovenian first private mobile operator.[5]
In 2001 its shares were purchased by Telekom Austria Group making Si.mobil a part of a leading group of mobile service operators in Central and Eastern Europe.[6]
An important step forward was signing a partnership agreement with Vodafone that enabled Si.mobil to establish itself as the price leader that offers global products and services.[7] From September 2003 on the company is presented under the dual brand Si.mobil - Vodafone.[5]
Si.mobil was the first company in Slovenia to introduce GPRS, WAP, and MMS to the customers.[7] In 2004 it was one of the first operators worldwide to offer EDGE[5][8] while in 2006 they introduced its own UMTS/HSDPA network.[9] In addition, Si.mobil offers other services like GPS on mobile phones, mobile office and mobile internet.[10]
In 2007 Si.mobil was also the first Slovenian company to open its office in Second Life where they have built an island.[11][12]
Si.mobil has been bestowed with many prizes. At the 15th Slovenian Advertising Festival the company won the Advertiser of the Year award for the year 2005.[13] In 2007 they were among the first companies in Slovenia to receive the Family Friendly Enterprise Certificate for their successful balancing of work and family life.[14] As one of the most reputable employers in Slovenia they also received the Reputable Employer certificate.[15] In November 2007 they were granted Superbrands status.[16]