Simis was a computer game development company founded by Jonathan Newth,Chris Tubbs, Dave Payne and Ian Baverstock in 1989. In 1995 Simis merged with Eidos Technologies, Domark and Big Red Software to form the Eidos Interactive group.
In 1998, with Jonathan Newth, Ian Baverstock led a management buy out of the studio to form Kuju Entertainment[1].