| Type | Milkshake Bar |
|---|---|
| Founded | 1999 |
| Headquarters | Bournemouth, England |
| Website | www.shakeaway.co.uk |
ShakeAway is a chain of Milkshake bars based in the UK. Its first shop was opened in 1999. The company sells milkshakes made of ice cream, milk and a flavour chosen by the customer. Products made by Nestle, Cadbury's, Mars and McVitie's amongst others are used as the additional flavours. During the summer of 2007 ShakeAway introduced the idea of adding "additude" to its milkshakes, this is where a customer can choose to add Bran, Energy, Malt, Muscle Builder, Protein or Wheatgerm. The first bar to open was on Post Office Road, Bournemouth, quickly followed by further bars in Southampton, Brighton and Bath. Since then the chain has expanded to include bars in Cardiff, Swindon, Watford, Reading, Fareham, Croydon, Kingston upon Thames, Plymouth, Nottingham, Bristol, Cambridge, Oxford, Ipswich, Telford Shopping Centre, Scarborough, Hastings and many more. ShakeAway has also opened stores abroad in Melbourne, Australia[1], Abu Dhabi, United Arab Emirates[2] Limassol, Cyprus,and plan to build a ShakeAway in Sydney, Australia[3]. The company intend on franchising their brand in the future to further its development[4].
Shakeaway have a large range of dairy-free milkshakes suitable for vegans and lactose intolerant people, using soya milk instead of cow's milk.[5] This makes Shakeaway the UK's largest supplier of vegan milkshakes.
On 1 April 2008, the company played an April Fools' Day joke when it e-mailed customers to tell them a new branch had opened on the first floor of the Eiffel Tower, Paris.
ShakeAway sent fans an April Fool (2010) email stating they were reducing their menu to just six flavours of shake, giving a voucher to redeem existing flavours for £1.00 with the code "l0ok4tT3daT3".
In February 2011, Shakeaway announced the closure of thirteen of their stores, citing increased rent rates due to the current economic climate. They claimed that many of the stores closed were done so without warning, causing job losses.
On 16 February, the company released a statement: [1]
Begbies Traynor[2] are the liquidators.
SPN Acquisitions, a new company formed on 21 February, has bought part of Shakeaway. The rescue package was put together by Peter Dickson. RP Capital Investments operate with the same personnel from the same address.
In 2005 Shake Away opened up their own website to become a bricks and clicks business