ServiceOntario is part of a Government of Ontario initiative created out of a desire to give Ontarians an easy, cost effective way to access government services. ServiceOntario is responsible for delivery of services to citizens through the internet, telephone and automated kiosks placed around the province.
ServiceOntario continues to grow and increase its capacity to integrate and deliver services to Ontarians. By 2011, ServiceOntario will be the retail face in service delivery on behalf of individuals and businesses in Ontario. Any and all routine transactions will be done through ServiceOntario centres, website, call centres or kiosk locations.
The Minister of Government Services is responsible for ServiceOntario.
Whether communication is face-to-face, online, at kiosks, by telephone or through written or visual materials (signage, displays, publications) the organization has made efforts to present a consistent, unified visual with a marketing strategy centering around a brand image which is attained by distinctive logo and the slogan "making it easier".
The following are some of the services delivered by ServiceOntario on behalf of the government: