Septwolves (Chinese: 七匹狼; pinyin: Qīpǐláng) is a tobacco and clothing brand based in Fujian, People's Republic of China. The brand was registered in 1990.[1] It was the subject of a Hong Kong trademark case which divided it between two businesses.[2]
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The tobacco brand is promoted by the Longyan Cigarette Factory under the auspices of the Jinjiang Tobacco Monopoly Bureau, and is used nationwide for cigarettes. The Irish journalist Mark Godfrey called it "one of the biggest cigarette makers in the country"[3]
The clothing business, started in 1990 in Jinjiang, and is now based in Xiamen. In 1992 it was recognized as a 'Reputable Brand in Fujian', and the next year the trademark was registered overseas. It claims to be "one of the most famous men's clothing makers in China"[4] and has now expanded into womenswear and childrenswear.
In 2000, the garment business was restructured. In February 2002, US President George W.Bush was presented with samples as part of his visit to China. The company has had endorsement or sponsorship deals with Chyi Chin and Real Madrid. In 2006, it was ranked 303rd most influential brand in Asia.[1]
Since 6 August 2004, the garment business has been listed on the Shenzhen Stock Exchange as Fujian Septwolves Industry Stock Co.
The group also operates a number of enterprises in Fujian, including commercial property in Quanzhou worth over RMB100 million.[4]