| Type | Private |
|---|---|
| Industry | Co-creation |
| Founded | London, United Kingdom 1999 |
| Key people | Jeremy Brown, CEO |
| Website | www.senseworldwide.com |
Sense Worldwide is a London based co-creation consultancy. In 1999 it started the Sense Network, described as ‘one of the earliest web-based communities’.[1] It was one of the first commercial practitioners of co-creation [2] and has influenced the development of Nike Sportswear [3] and Habbo Hotel among many others.[4] It has received funding from NESTA. Nesta named Sense Worldwide alongside Lego and Google as one of the 'Open 100' companies that pioneered open innovation.[5]
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Sense Worldwide has used co-creation in its work from its inception.[6] Its work in this area has caused it to be listed as one of the NESTA Open 100.[7]
Sense Worldwide introduced co-creation techniques to Nike and continues to work with Nike’s running, sportswear and football businesses.[8] It authored the Discovery Channel report into the lives of young men in Europe.[9], and it contributes to the Economist Intelligence Unit's reports [10]
SWW’s recent rebranding of the Young Vic Theatre in London resulted in the abandonment of its sit-anywhere policy and its new strapline, “It’s a big world in here” [11]
No wax
In London in 2003 Sense Worldwide launched the first iPod DJ night with NoWax.[12] There was no DJ. Instead dancers took turns to play floor-filling music in the night club.[13] Resources for the event were open sourced, and NoWax nights have been staged in cities from Derby to Singapore and Tokyo.[14]
I heart my chair
In 2007 the Sense Network was asked to photograph and write about their favourite place to sit. The resulting book, I Heart my Chair, was widely distributed.[15]
The Financial Times July 2002, Richard Donkin "Give your creativity a chance to run free", London
Sense Worldwide [1]
NESTA Open 100 [2]