Second Screen: A term that refers to the electronic device (tablet, smartphone) that uses a television user, to interact with the content they are consuming.
Contents |
The shift that occurs when you let go of traditional TV, the Social Television creates a need for interaction between the sender and content consumers. This new requirement involves new services, applications and changes in content production. An important part of this new requirement is satisfied by the use of "second screen" because it provides the user with a way that does not interrupt playback directly to the content, but provides a parallel path, whereby the user can become an active agent in the broadcast content or just some other activity.
Several studies show a clear tendency of the user to use a device while watching television. They also show a greater frequency of use of tablet or smartphone when you're watching television, a fact that Other studies exposed to distinguish a higher percentage of comments or posts on social networks, about the content that's being watched (Nielsen ratings)
On these studies, many companies both in content production, advertising and have adapted their formats to the user trying to get maximum attention and therefore more profitable.
Applications are becoming a natural extension of television programming, both live and on demand.
Many applications in the "second screen" are designed to give you another way of interactivity to the user and also another way to sell advertising content. Some examples: