Screenshop
Screenshop is a British digital television channel, owned by Sit-up Ltd. It is an infomercial-based shopping channel, selling a wide variety of products from TV Warehouse. On Virgin Media and Sky, the channel has a 7 hour stream of its own, and additionally it broadcasts daily 1.30am to 7.45am, timesharing with sister channels Bid, Price Drop and Speed Auction. Each of these channels carries a different feed of Screenshop, broadcasting different products at different times. Bid is also broadcast on the DTT platform, Freeview.
Rebranding and controversy
Since 2004 Screenshop 1 has been run for Sit-Up by Vector Direct. Vector broadcast their presentations exclusively on the channel, and eventually this led to the channel being stripped of its own identity. From 2005, it has been broadcast under Vector Direct's own 'TV Warehouse' brand (as TV Warehouse 1). This may be due to Vector Direct's appearance on the BBC's Watchdog programme, which was due to the company charging unknowing customers £99.00 for entrance into a "Travel and Leisure" club, in which entry was automatic with every purchase.[1] It is expected that Vector Direct do not use their own brand because of this bad publicity, however this has not been confirmed.
The Screenshop brand today
Screesnhop still continues today, on fellow Sit-up Ltd channels; Bid, Price Drop and Speed Auction between the hours of 1am and 8am. Vector Direct however, has gone into voluntary liquidation just before Christmas in 2007. The 2 channels have since been sold to JML (JML Direct TV). On 3 March 2008, a Screenshop branded channel "Screenshop 2" launched exclusively on Sky channel 680. The channel is currently showing thing from Vector Direct between 1.30am to 7.30am every night. The Screenshop 2 channel is currently unavailable to Virgin Media customers.
See also
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