Schwan-Stabilo

Schwan-STABILO Group
Type Private
Industry Stationery
Founded 1855
Founder(s) Gustav Schwanhäußer
Headquarters Heroldsberg, Germany
Area served Worldwide
Key people Schwanhäußer Family [1]
Products Writing instruments
Employees 3,335 [2]
Website schwan-stabilo.com

Schwan-STABILO is a German maker of pens for writing, colouring and cosmetics as well as markers and highlighters for office use.[3] It is the world's largest manufacturer of highlighter pens, Stabilo Boss.[4]

Contents

History

The company was founded as Grossberger & Kurz Bleistiftfabrik (pencil company) in Nuremberg in 1855 and acquired by the Schwanhäusser family in 1865. Taking the first part from the family name, the company was renamed Schwan Bleistiftfabrik and started using the swan logo as one of the earliest trademarks. In the 1930s, it expanded into cosmetic pencils, and this side of the business has grown to a significant part of the company since the 1970s. In 1967 it started a German-Malaysian joint venture called Swan Malaysia Sdn Bhd in Malaysia. The company changed its name to Schwan-Stabilo in 1976 and to Stabilo International in 2005. It has three manufacturing plants for pens, one in Weißenburg in Bayern, Germany, one in Johor Bahru, Malaysia, and since 1991 one in Český Krumlov, Czech Republic. Cosmetics pens are manufactured at the company headquarters in Heroldsberg, Germany, and in the Czech Republic and sold as OEM products, but not under the Stabilo brand. Total employment in 2006 was 3000 people, and the company made €260 million that year. Stabilo introduced fluorescent markers for highlighting in 1971 and is the European market leader in this product category.

Group companies

Brand Products
Stabilo colored pencils, ballpoint pens, marker pens, highlighters
Schwan-Stabilo Cosmetics cosmetics, skin treatments
Stabilo-Promotions ballpoint pens, marker pens, highlighters
Deuter rucksacks

References

External links