Yota

WIMAX Holding Ltd.
Type Ltd
Industry Telecommunications, Consumer electronics,
Digital distribution
Founded 2007 (SLL Scartel)[1]
2008 ИОО «Yota Бел» [2]
Area served Moscow, St. Petersburg, Ufa, Sochi, Krasnodar; (planned in 2010)Ryazan, Naberezhnye Chelny, Samara, Tolyatti, Novosibirsk, Volgograd, Rostov-on-Don, Ekaterinburg, Perm, Chelyabinsk, Nizhny Novgorod, Minsk
Grodno (planned)
Managua (in test operations [3])
(planned)
[3]
Key people Denis Sverdlov
( SLL Scartel), Serguei Adoniev, Albert Avdolyan
Owner(s) Telconet Capital Limited Partnership (74,9 %)
Russian Technologies State Corporation (25,1 %, since 2008 [4])
Employees 1200
Subsidiaries SLL Scartel (Синамакс and Макмис owned by Scartel [5])
Scartel Starlab [6]
More [7]
ИОО «Yota Бел» (100%[8])
Yota de Nicaragua (75%[9])
Website yota.ru (English), йота.рф (Russian)

Yota (Russian: Йота) is the trademark of a Russian multinational telecommunications services provider of mobile broadband, with video, television and music services.[10] Yota operates in Russia, Belarus and Nicaragua[11][12] and plans to launch in Peru.[13] It began as a WiMAX providor, before a move to LTE in in May 2010.[14]

Contents

Network

Yota was the first Russian internet service provider to launch a high-speed wireless network based on mobile WiMAX.[15] It now has the largest WiMAX network in the world.[16] The network operates under the standard IEEE 802.16e-2005 with very high frequency 2.5-2.7 GHz.[17]

As of Autumn 2009 there were operational networks in Moscow (WiMAX 2.3 GHz, 2.5 GHz and 3.5 GHz), parts of the Moscow Oblast, St. Petersburg, parts of the Leningrad Oblast, Ufa, Sochi and Krasnodar.[18] The network is currently being constructed in Samara and Kazan.[19][20] It is planned that by Autumn 2012 the network will cover 180 Russian cities with a population of over 100 000 people.[21] Yota began expanding beyond Russia in Spring 2010 with operational networks launching in Managua,[22] Nicaragua, Minsk and Grodno (Belarus) with Lima, Peru, also in development.[23]

As of 2010, average traffic per Yota customer had reached 10GB/month.[24] Video is a main driver of the demand for Yota's service.[25]

Yota works with Samsung as its single vendor in all markets.[26] Samsung provides WiMAX base stations in Nicaragua and Belarus. Yota also has strategic partnerships with Intel, HTC, Cisco, Sequans and ASUS.[27]

LTE Network Deal

On 3 March 2011, Yota announced a deal with Russia’s four main telecoms operators, including Beeline (Vimpelcom), Megafon, MTS and Rostelecom.[28] The deal makes Yota the single 4G network provider for the Russian telecoms market and should greatly accelerate LTE adoption in Russia.

Starting in 2011, Yota would build an LTE network that will be gradually rolled out across 180 cities, covering a total population of 70 million by 2014.[29][30] The four operators will have the option to buy 20% of shares in Yota by 2014, with Yota reducing its shares in Scartel to the same 20%. This will ensure every participant will have equal access to the network. Prime Minister Vladimir Putin was present at the signing of the memorandum at Yota’s Moscow office.[31]

On 15 September 2011, MTS renounced the agreement, citing excessive costs of the Scartel's stock option (over $1 billion).[32] On 26 September 2011, MTS and Vimpelcom entered the agreement to jointly build the LTE network in Russia, assigning 2 billion rubles of investments for the first stage.[33]

Service plan and subscriptions

As part of a drive for simplicity, Yota offers three service plans, an unlimited service offered to all customers.[34] As of 2010, Yota had 350,000 subscribers, increasing by 3,000 customers per day.[35]

Devices, content and applications

Various types of devices provide connection to the Yota network. Among them are laptops (over 50 laptops with a built-in WiMAX module from Acer, ASUS, E-machines, Lenovo, MSI, Samsung, Toshiba, Sony, USB modem dongles, desktop modems and a smartphone, the HTC MAX 4G, the world’s first combined GSM+Mobile WiMAX phone.[36]

Yota’s unique mobile services include: mobile IPTV, video-on-demand (Yota is the exclusive provider of digital content from Universal and Disney Studios in Russia), an online music store (with a catalogue of over 700,000 tracks by world leading labels including EMI, Warner Music, Universal Music and Sony Music), a photoblogging portal and many others.[37]

Yota Video, TV and Mobile Music solution was made in co-operation with Crystal Reality LLC, Russian multimedia technology provider, well known as CrystalPlayer developer.

Awards

Yota was awarded the "Most searched for brand in Russia" award at the annual Google Russia Awards 2009.[38]

Employment

Yota has established a unique reputation as an employer and was recently voted the fourth ‘most wanted employer’ in Russia by Headhunter.ru.[39] Yota has offices in Moscow, St. Petersburg, Managua (Nicaragua) and London (UK), and employs 1,200 staff.[25]

Brand

The Yota logo is known informally as ‘Nuf’, the English word for fun upside-down. Nuf symbolizes the breakthrough that Yota brings to communication and entertainment. The Yota brand was designed by London based agency 300million.[40]

Yota Space Festival

Starting from 2010 Yota organizes Yota Space Festival - the largest non-profit international festival of digital art in Europe.

See also

References

  1. ^ "Yota — the first Mobile WiMAX network in Russia". Yota.ru. http://yota.ru/en/news/details/?ID=310. Retrieved 2011-12-12. 
  2. ^ "Yota пришла в Белоруссию". Yota.ru. http://www.yota.ru/ru/news/details/?ID=88522. Retrieved 2011-12-12. 
  3. ^ a b "CNews: Yota подключает новые города и резко усиливает Москву". Cnews.ru. http://cnews.ru/news/top/index.shtml?2009/12/15/373484. Retrieved 2011-12-12. 
  4. ^ "Rostechnologii acquires stake in Yota project". Yota.ru. http://yota.ru/en/news/details/?ID=855. Retrieved 2011-12-12. 
  5. ^ "Ъ-Газета - Интернет взял высокую "Йоту"". Kommersant.ru. http://www.kommersant.ru/doc-rss.aspx?DocsID=1023945. Retrieved 2011-12-12. 
  6. ^ "Yota — the first Mobile WiMAX network in Russia". Yota.ru. http://www.yota.ru/en/news/details/?ID=310. Retrieved 2011-12-12. 
  7. ^ "Yota — the first Mobile WiMAX network in Russia". Yota.ru. http://www.yota.ru/en/news/details/?ID=310. Retrieved 2011-12-12. 
  8. ^ [1]
  9. ^ "Yota строит WiMAX в Никарагуа". Yota.ru. http://www.yota.ru/ru/news/details/?ID=125262. Retrieved 2011-12-12. 
  10. ^ "Yota - Services". Yota.ru. http://www.yota.ru/en/services/main/. Retrieved 2011-12-12. 
  11. ^ "Yota confirms switch from WiMax". Global Telecoms Business. http://www.globaltelecomsbusiness.com/Article/2720115/Sectors/25200/Yota-confirms-switch-from-WiMax.html. Retrieved 2011-12-12. 
  12. ^ "Yota announces WiMAX to LTE transition strategy; international expansion unaffected". Telegeography.com. 2010-11-24. http://www.telegeography.com/cu/article.php?article_id=35323&email=text. Retrieved 2011-12-12. 
  13. ^ "Yota Launches WiMAX in Peru and Nicaragua". dailywireless.org. 2010-01-25. http://www.dailywireless.org/2010/01/25/yota-launches-wimax-in-peru-and-nicaragua/. Retrieved 2011-12-12. 
  14. ^ "UPDATE 1-Russia's Yota drops WiMax in favour of LTE". Reuters. http://www.reuters.com/article/2010/05/21/yota-lte-idUSLDE64K1V920100521. Retrieved 2011-12-12. 
  15. ^ "WiMax" (PDF). http://www.wimaxforum.org/sites/wimaxforum.org/files/document_library/yota.pdf. Retrieved 2011-12-12. 
  16. ^ "UNOVA: За последний квартал 2009 года сеть «Скартела» Yota стала крупнейшей в мире. Новости инноваций, стартапов и венчурного рынка". Unova.ru. 2009-10-27. http://www.unova.ru/article/2631. Retrieved 2011-12-12. 
  17. ^ "Crystal TV for PC, Mac, Windows Mobile, Symbian, Android, iPad, iPhone and iPod Touch!". Crystal Reality. 2002-10-01. http://www.crystalreality.com/corporate/references/. Retrieved 2011-12-12. 
  18. ^ "Yota Space Launches With Projection Mapping Spectacular on Mikhailovsky Palace". Marketwire.com. 2010-12-03. http://www.marketwire.com/press-release/Yota-Space-Launches-With-Projection-Mapping-Spectacular-on-Mikhailovsky-Palace-1363356.htm. Retrieved 2011-12-12. 
  19. ^ "Yota launches LTE in Kazan". Eng.tatar-inform.ru. http://eng.tatar-inform.ru/news/2010/08/31/31409/. Retrieved 2011-12-12. 
  20. ^ "Yota: Planetary LTE Swap | Technology and Gadget News – TechAlps – Your Technology Guide". Techalps.com. 2008-07-31. http://www.techalps.com/wireless/yota-planetary-lte-swap.html. Retrieved 2011-12-12. 
  21. ^ "Yota and Samsung Test Wimax Release 2.0!". Goingwimax.com. 2009-10-07. http://www.goingwimax.com/yota-and-samsung-test-wimax-release-2-0-5088/. Retrieved 2011-12-12. 
  22. ^ "Yota expects WiMax network in Managua to be ready by Dec, Nicaragua,Regional,Peru, Telecommunications, news". Bnamericas.com. 2009-11-05. http://www.bnamericas.com/news/telecommunications/Yota_expects_WiMax_network_in_Managua_to_be_ready_by_Dec. Retrieved 2011-12-12. 
  23. ^ "Yota Granted Bandwidth Use in Peru". Goingwimax.com. 2010-01-25. http://www.goingwimax.com/yota-granted-bandwidth-use-in-peru-8076/. Retrieved 2011-12-12. 
  24. ^ "Russian into WiMAX » telecoms.com – telecoms industry news, analysis and opinion". Telecoms.com. http://www.telecoms.com/12565/russian-into-wimax/. Retrieved 2011-12-12. 
  25. ^ a b http://www.senzafiliconsulting.com/downloads/SenzaFili_YotaWP.pdf
  26. ^ "Samsung, Yota Test Mobile WiMax 2.0 | Infrastructure". ITBusinessEdge.com. 2009-10-08. http://www.itbusinessedge.com/cm/community/news/inf/blog/samsung-yota-test-mobile-wimax-20/?cs=36516. Retrieved 2011-12-12. 
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  28. ^ "Russia takes 4G lead with strategic approach to nationwide infrastructure build". Yota.ru. http://www.yota.ru/en/info/news/details/?ID=283754. Retrieved 2011-12-12. 
  29. ^ "Russia's major mobile operators join hands for unified LTE rollout". Engadget. http://www.engadget.com/2011/03/05/russias-major-mobile-operators-join-hands-for-unified-lte-rollo/. Retrieved 2011-12-12. 
  30. ^ "CEO tells how Yota will bring Russian LTE operators together". Global Telecoms Business. http://www.globaltelecomsbusiness.com/Article/2791398/Regions/25187/CEO-tells-how-Yota-will-bring-Russian-LTE-operators-together.html. Retrieved 2011-12-12. 
  31. ^ "UPDATE 2-Putin helps push through Russian mobile network deal". Reuters. http://www.reuters.com/article/2011/03/03/telecom-russia-idUSLDE7221C920110303?pageNumber=2. Retrieved 2011-12-12. 
  32. ^ "CNews: МТС покидает LTE-консорциум Yota, поддержанный Путиным". Biz.cnews.ru. http://biz.cnews.ru/news/top/index.shtml?2011/09/16/455694. Retrieved 2011-12-12. 
  33. ^ "VimpelCom and MTS link for 4G infrastructure". Global Telecoms Business. http://www.globaltelecomsbusiness.com/Article/2908250/Search/Results/VimpelCom-and-MTS-link-for-4G-infrastructure.html. Retrieved 2011-12-12. 
  34. ^ "First Russian Mobile WiMAX Network". Mft39.multiply.com. http://mft39.multiply.com/journal/item/78?&item_id=78&view:replies=reverse. Retrieved 2011-12-12. 
  35. ^ http://www.currentanalysis.com/telebriefings/2010/wimax/files/CurrentAnalysis-WiMAX-Webinar.pdf
  36. ^ October 6, 2009 (2009-10-06). "Yota Egg: portable mobile WiMAX to Wi-Fi converter | MuniWireless: WiFi, LTE, 4G, wireless applications". MuniWireless. http://www.muniwireless.com/2009/10/06/yota-egg-portable-mobile-wimax-wifi-converter/. Retrieved 2011-12-12. 
  37. ^ "C4IT News Channel » Yota RELIES ON HORIZON COMPACT IN EXTENDING RUSSIA’S FIRST 4G NETWORK". News.c4it.tw. http://news.c4it.tw/archives/7180. Retrieved 2011-12-12. 
  38. ^ http://www.techrockets.com/2010/06/scartel/
  39. ^ [2]
  40. ^ http://www.300million.com/_downloads/300million-Yota.pdf

External links