| "Saved by Zero" | ||||
|---|---|---|---|---|
| Single by The Fixx | ||||
| from the album Reach the Beach | ||||
| B-side | "Going Overboard" | |||
| Released | 1983 | |||
| Format | 7" | |||
| Genre | New Wave | |||
| Length | 3:40 | |||
| Label | MCA | |||
| Writer(s) | Cy Curnin, Adam Woods, Jamie West-Oram, Rupert Greenall, Alfie Agius | |||
| Producer | Rupert Hine | |||
| The Fixx singles chronology | ||||
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"Saved by Zero" is a song by new wave rock group The Fixx. Released in 1983, it was the lead single their second album, Reach the Beach, and is perhaps their second best-known song following "One Thing Leads to Another."
An 8-minute version of "Saved by Zero" is included as a bonus track on the 2003 reissue of Reach the Beach.
Contents |
"Saved by Zero" features a repetitive, jittery guitar riff and corresponding bass. It features a soothing yet haunting presentation with its ghostly vocals and dark atmosphere. Lyrically, "Saved by Zero" is a reference to the Buddhist mantra Śūnyatā. Fixx frontman Cy Curnin reflected on its meaning in a 2008 interview:
In 2008, a re-recorded version of the song was used in an American national advertising campaign for Toyota, touting a 0% annual percentage rate promotion. The ad was played at a high rotation during sporting events, being documented as having aired 42,000 times on October 26.[2] This resulted in criticism online as being overplayed and even motivated the creation of a Facebook group, "Stop Playing Toyota's 'Saved By Zero' Commercial", and "Toyota: Saved by Mitsubishi?" The overwhelming distaste for the campaign would also be documented by the likes of Time[3] and Esquire[2]. Despite the complaints, Toyota said that the ad was successful and that they would not cut short its scheduled run in November that year.[4]
Cy Curnin noted his amusement at the irony Toyota's using the song to boast 0% car financing. He enjoyed the royalty checks and renewed attention the song gave The Fixx, both good and bad, but disliked the rerecording, stating, "I would prefer to have been the one singing it... It’s a bit cheesy."[1]
Brian Grant had been chosen by MCA to direct the music video for "Saved by Zero." While the label had previously been financially apprehensive with The Fixx, upon the rising commercial significance of music videos, a large budget was granted for "Saved by Zero," allegedly providing "lunches, massages, and fourteen stylists." The heavy price tag, however, ultimately persuaded MCA to financially lighten up in future endeavors.[5]
The beginning of the video pays homage to the 1941 film classic Citizen Kane by Orson Welles. The premise sees Cy Curnin playing a painter who creates the artwork for Reach the Beach. He is stranded at a flat, and he reminisces about his childhood. Another scene features Curnin painting his naked torso with white and red acrylic paint tubes.
"Saved by Zero" would become one of The Fixx's most popular songs and a concert staple. It has been described as having "acutely captured the paranoia of the Cold War in fearful lyrics."[6] Allmusic's Stephen Thomas Erlewine named it an AMG Track Pick and called the song a "cool, robotic slice of synth pop."[7]
Album - Billboard (North America)
| Year | Chart | Position |
|---|---|---|
| 1983 | Billboard Hot 100 | 20 |
| Mainstream Rock | 9 |