STØR

STØR Furnishings International Inc. was an American furniture chain based in City of Industry, CA, that opened in 1987. It sold European-style furniture and ready-to-assemble furnishings. Advertisements for the chain ended with the statement "STØR: without the 'E'". One such advertisement patterned after the "tastes great [vs.] less filling" Miller Lite slogan featured two such tradeoffs, "furniture [vs.] accessories" and "low prices [vs.] style".

IKEA filed a lawsuit against the company shortly after opening, claiming copyright infringement[1], and was settled in 1988 with STØR being forced to change the layout of their stores and advertising.[2] STØR was acquired by IKEA in 1992.[3]

Locations

References