| URL | www.showstudio.com |
|---|---|
| Type of site | fashion website |
| Available language(s) | English |
| Owner | Nick Knight |
| Launched | November 2000 |
SHOWstudio.com is a fashion website, founded and directed by Nick Knight. Since it began at the start of the new millennium, SHOWstudio.com has championed film and moving image as the ideal medium for fashion in the digital age,[1][2] and has utilised online streaming and real-time reporting methods – including blogging and tweeting [3] via multimedia-enabled mobile phone handsets – to deliver fashion live, as it happens.
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SHOWstudio.com was established in November 2000, and the site's projects have defined the manner in which fashion is presented via the internet.[4] SHOWstudio.com has pioneered fashion film and is recognised as a leading force behind this new online fashion medium.[1] Working with the latest technology SHOWstudio.com broadcasts live from catwalk shows and fashion shoots, allowing an international audience instant access to the previously closed world of high fashion. Interacting with a global community of dedicated viewers, SHOWstudio.com encourages its audience to respond and contribute creatively to its projects, documenting, communicating and evaluating the results.
SHOWstudio.com has worked on more than 300 projects in partnership with members of the fashion industry, from John Galliano and Alexander McQueen, Naomi Campbell and Kate Moss to designers and models such as Gareth Pugh, Christopher Kane and Agyness Deyn. SHOWstudio.com's collaborations also extend into the worlds of music, architecture, food, art, design and performance The site's archive features projects with Björk, Brad Pitt, Leigh Bowery, Heston Blumenthal and Tracey Emin.
In 2009 SHOWstudio.com moved from premises in East London to Bruton Place, in Mayfair. In July of that year, the SHOWstudio Shop was launched, offering artefacts hand-picked from fashion shoots and catwalk shows, and a selection of articles hand-crafted by key designers in a live studio space.[5] The first of these one-off articles was created by Gareth Pugh in November 2009,[6] followed by Philip Treacy,[7][8], Judy Blame, Stephen Jones and Mary Katrantzou in 2010, and Craig Lawrence, Giles Deacon and Mugler in 2011.[9]
During London Fashion Week in September 2009, the exhibition ‘SHOWstudio: Fashion Revolution’ opened at London's Somerset House.[10] This exhibition was a major retrospective of the first nine years of SHOWstudio.com innovation and online experimentation alongside a variety of new projects created specially for the exhibition, including a 'Live Studio' where fashion shoots were visible to members of the public through two-way mirror.[11] The stated purpose of this exhibition, the first in the world devoted to a fashion website, was to display how "SHOWstudio.com has harnessed the potential of new technology and the Web to completely reinvent the fashion image and the way we experience it."[4]
Most recently, SHOWstudio.com has garnered plaudits for innovative live streams of a variety of international fashion shows, including Alexander McQueen's S/S 2010 show, and the A/W 2010 collections by New York labels Rodarte and Alexander Wang.[12][13][14]
The presentation of Alexander McQueen's S/S 2010 collection ‘Plato's Atlantis’ online with SHOWstudio.com receives the Design Museum's 'Design of the Year' award for Fashion.[15][16]
‘The Replenishing Body’ interactive video installation shortlisted for the Design Museum's ‘Designs of the Year’ 2008.
Nick Knight receives the Moët & Chandon Fashion Tribute 2006.
Webby Award as Best Fashion Website.
SHOWstudio.com broadcasts Alexander McQueen's S/S 2010 collection 'Plato's Atlantis' live online.[17][18]
The exhibition ‘SHOWstudio: Fashion Revolution’ opens at London's Somerset House, providing a retrospective of the site's work to date alongside a programme of fashion film curated by Nick Knight and a series of live fashion shoot staged before a public audience.[19][20]
SHOWstudio.com moves to Mayfair and opens ‘SHOWstudio Shop’
‘Fashion DJs’, a three-day music and fashion event broadcast from Abbey Road Studio in London.
‘24HRS’, a twenty-four hour live fashion broadcast in collaboration with Yves Saint Laurent.
‘Experiments in Advertising: The Films of Erwin Blumenfeld’, including films of the Surrealist fashion photographer for the first time.
‘The Sound of Clothes: Anechoic’, using sound instead of visuals to present a fashion "collections story".
‘Moving Fashion’, a two-month series of fashion shorts by leading industry figures.
‘Bring & Buy’ project in collaboration with i-D magazine raises £19,200 for Oxfam.
‘Couture: the Luxury of Not Caring’, the first picture phone project. 'In Camera', the first webchat project with David Bailey.
'Sleep', the first webcast featuring models sleeping.
Director: Nick Knight [21]
Executive Producer: Charlotte Wheeler
Fashion Director: Alex Fury [22]
Production Manager: Amy Ireland
Video Editor: Marie Schuller [23]
Front-End Developer: Sally Northmore
Back-End Developer: Paul Herron [24]
Technical Assistant: Neal Bryant
Developer: Jon Emmony
Photographic Assistant: Zoe Hitchen
Shop Director: Carrie Scott