SAP CRM
The SAP CRM application is an integrated customer relationship management (CRM) software manufactured by SAP AG that targets business software requirements of midsize and large organizations in all industries and sectors.
Overview
SAP's CRM solution includes several modules that support key functional areas including:
- SAP CRM Sales
- SAP CRM Marketing
- SAP CRM Service
- SAP CRM Analysis
- SAP CRM Interaction Center
- SAP CRM Web Channel (which includes E-Commerce, E-Marketing and E-Service)
- SAP CRM Partner Channel Management
History
- SAP CRM 7.0 released as Part of SAP Business Suite 7.0 in 2009
- SAP CRM 2007 (6.0) released in 2007
- SAP CRM 5.0
See also
External links