| Ross Ching | |
|---|---|
| Born | San Jose, California, U.S. |
| Occupation | Film director, editor |
| Website | |
| http://www.rossching.com | |
Ross Ching is an American filmmaker based in Los Angeles, California. For all his works thus far, he has been credited as director, cinematographer, and editor. He started as a teenager making skateboarding videos with his friends, which were considered slick for high school level productions. As he continued to impress, he kept adding to his repertoire, including creating viral videos that became sensations on the internet.[1]
A film school graduate from San Diego State, Ross works for a production house called A Common Thread in Los Angeles. He shoots music videos, commercials, shorts, and continues to evolve his audio-visual career.
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Ross graduated from the San Diego State University. Afterward, he continued to independently produce and direct his own projects, many viral videos that got him huge notoriety on the internet. One of his videos landed him in the Los Angeles Times, about how his works are rooted in the spirit of viral videos.[2] He also has worked with artists Death Cab For Cutie and Superbowl Crash the Contest winner/Youtube sensation Kina Grannis, in which he directed her "Valentine" music video, garnering it 10 million views on Youtube.[3][4] The Death Cab video launched his career and garnered him representation with A Common Thread.[5] One of his biggest internet videos recently is a video in which he made all the traffic in LA disappear. It's a jaw-dropping time lapse video of empty LA freeways all day long. His time lapse has garnered him major recognition on the internet and worldwide.[6][7][8][9] Ross' work has been featured on Popular Mechanic amongst various outlets.[10]
Ching recently wrapped production in September 2010 on a music video with producer Don Le called "Offbeat" with Youtube musician Clara Chung to create an inspiring video set in a world filled with bubbles.[11][12][13][14][15]
In 2010, Ross completed an action-oriented project with producers Don Le and George Wang, starring Harry Shum, Jr., Stephen "tWitch" Boss (winner of Fox's So You Think You Can Dance (season 4), and Katrina Law (Spartacus: Blood and Sand, The Resistance). The project released January 10, 2011, and is set to be part of a trilogy of short films including a prequel and sequel. "3 Minutes" has received nationwide coverage from the official Star Wars site,[16] Wired.com,[17] and Gizmodo,[18] as well as the New York Post,[19] Seventeen Magazine,[20] Audrey Magazine,[21][22][23] and Hyphen Magazine.[24] It was also won the coveted slot of Vimeo's Staff Pick of the Day on its debut day, netting well over 60,000 views on the site within the first 24 hours.[25] Currently, the short film has been viewed by well over 1,000,000 people on both Youtube and Vimeo.
2011 continued to showcase Ching's work as a director. Ching and producer Don Le followed up with a second music video, "The Camel Song". The video featured Youtube's highest subscribed personality, Nigahiga, as her love interest.[26][27] He also completed the music video for the tearjerker ballad, "Without You", with artist AJ Rafael. The accompanying video, produced by Don Le and George Wang, so far has amassed well over 1 million views.[28] He also rereleased "Running on Empty" and added new footage to it, redubbing it for the big "Carmageddon" event in Los Angeles that threatened to shutdown the freeway system. The video subsequently generated over 500,000 views as to date, and was featured on The Huffington Post[29] and Mashable.[30]
Ross' philosophy is to continue to innovate by never doing the same thing twice.
| Year | Film | Role | Notes |
|---|---|---|---|
| 2009 | "Little Bribes" music video, Death Cab for Cutie | Director, Writer, Cinematographer, Editor | |
| 2009 | "My Girlfriend" music video, Uncle Kracker | Director, Writer, Cinematographer, Editor | |
| 2009 | "Welcome All Again" music video, Collective Soul | Director, Writer, Cinematographer, Editor | |
| 2009 | "Electricidad" music video, Jesse & Joy | Director, Writer, Cinematographer, Editor | |
| 2010 | "Valentine" music video, Kina Grannis | Director, Writer, Cinematographer, Editor | |
| 2010 | "Offbeat" music video, Clara Chung | Director, Writer, Cinematographer, Editor | |
| 2011 | 3 Minutes short film | Director, Co-Writer, Story, Editor |