| Founded | September 2007 |
|---|---|
| Headquarters | San Francisco, California, United States |
| Industry | eCommerce |
| Website | http://www.rixty.com |
| Registration | Free |
| Available in | English |
| Current status | Active |
Rixty is an alternative payment platform that makes it easy for youth and others without credit cards to make online entertainment purchases by converting their cash into online credits at more than 20,000 Coinstar kiosks and retail locations nationwide. By making it easy for cash-based consumers to spend money on multiplayer and downloadable games, virtual worlds, social networks, mobile games, ringtones, and mp3 downloads, Rixty helps publishers increase overall sales, attract new customers and enables a variety of emerging business models, from online subscriptions to microtransactions for virtual goods and digital content.[1]
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Rixty, Inc. was founded in September 2007 with a mission to provide consumers who lack credit cards a convenient and cost effective way to purchase online. The founders brought their experiences from the consumer products and online entertainment industries to create a new payment mechanism that allows users to experience the best of the internet without needing to expose confidential information or requiring a bank account or credit card.[2]
Today, Rixty serves a large and growing online population of youth and adult web users who spend money online for multiplayer online games, casual games, virtual worlds, and all types of digital content. Online game and website publishers use Rixty to empower a larger percentage of their users to engage with their entertainment dollars, increasing community engagement and overall sales.
Rixty is headquartered in San Francisco, California