| Type | Soft drink |
|---|---|
| Manufacturer | Rivella SA |
| Country of origin | Switzerland |
| Introduced | 1952 |
| Variants | Red, Blue, Green, Yellow |
Rivella is a soft drink from Switzerland, created by Robert Barth in 1952, which is produced from milk whey, and therefore includes ingredients such as lactose, lactic acid and minerals. It comes in four varieties:
Ingredients - The exact recipe for Rivella Red is a well kept secret, these are the known listed ingredients:
Rivella first appeared in the fifties, and has since become one of the most popular drinks in Switzerland.[1] Due to the saturation in the Swiss market, Rivella SA tried to expand by selling its products in other countries, like the UK in 1999 and in the USA five years later, but both attempts failed.[2] Since then the company concentrates its efforts on Switzerland's neighbors. 90 percent of Rivella's foreign sales are generated in the Netherlands. This amounts to 15 million liters annually.