| Type |
Private company_slogan = "The Power of Water" |
|---|---|
| Industry | Manufacturing |
| Founded | 1932 |
| Headquarters | Troy, Michigan |
| Key people | Paul T. Vidovich, Chairman, President and CEO |
| Products | Vacuum Cleaners |
| Website | http://www.rainbowsystem.com/ |
Rexair LLC is an American manufacturer of home cleaning systems and is currently based in Troy, Michigan. Rexair is predominately known for their production and marketing of vacuum cleaners.
Along with its corporate headquarters in Troy, Rexair also has manufacturing facilities in Cadillac, Michigan and Toledo, Ohio.
The company was founded in 1929 by John W. Newcombe, who marketed a bagless vacuum cleaner. In 1936, the company introduced a cleaning system with a water filtration system, a feature that would become the focus of Rexair's marketing, also renamed as the Rainbow. The "Rainbow" series of home cleaning systems was introduced in 1955 and became the company's flagship product, which it remains to this day.[1]
In 1959, the company was purchased by businessman J.V. (Sandy) Sanders, who restructured the company to focus on direct marketing of their products via independently owned distributors. This system, known as "The Rainbow Opportunity", still remains to this date. Rexair's independent distributors and their independent dealers may use direct marketing techniques such as door to door lead generation, the use of referral gathering, and trade and home shows to get majority of their leads. Once a lead (name and contact information of prospect) is generated then the salespeople will attempt to contact this lead to schedule an appointment to show the Rainbow Cleaning System. A prospect is offered a gift for their time and no purchase of the Rainbow is necessary. Rexair teaches sales and marketing techniques through corporate distributor developers and through training seminars. The CEO Paul Vidovich and his staff also travel the world educating distributors on becoming more successful in the Rainbow business.
Rexair manufactures sales promotional tools and sells them to their independent distributors. The main promotional tool they advocate is "Talent Scouting" which is recruiting a prospect to join the organization as a salesperson.
During its 80 year history, Rexair has manufactured ten models of the Rainbow. The Rainbow cleaning units and air purification system is made in America. Rainbows are the only certified cleaning systsem that is also an aire purification system, in the nation.