RewardsCentral

RewardsCentral
Type Private company
Industry online marketing
Founded Australia (June 1999)
Headquarters Level 10, 201 Pacific Highway, St Leonards, Sydney NSW]], Australia
Key people Bob Cheng (founder and managing director)
Revenue revenue A$5.2 million (2005)[1]
Website www.rewardscentral.com.au

RewardsCentral (formerly EmailCash Marketing) is an Australian website run by PermissionCorp,[2] with branches for residents of Australia, Taiwan,[3] New Zealand (SmileCity)[4] and United Kingdom (Rewards Central). The company was founded by Bob Cheng in Sydney, Australia in 1999[5] during the Dot-com bubble and is a web-based marketing company. EmailCash was ranked 40th in the Business Review Weekly's Fast 100 index for 2004.[6]

Operation

The company is based on a reward program,[7][8] offering members "reward points" that can be exchanged for cash or goods.[9] The company rewards members with 'reward points' when they perform certain tasks. These include participation in market research surveys, completion of promotional offers, a daily 'Quick Survey' and visiting specified websites.

Notes

  1. ^ Julia May (2005). www.highbeam.com "Playing with the big boys". ABIX. http://www.highbeam.com/doc/1G1-137636446.html www.highbeam.com. 
  2. ^ www.permissioncorp.com "PermissionCorp". http://www.permissioncorp.com/sites/au/ www.permissioncorp.com. 
  3. ^ Julia May (2006). www.highbeam.com "Acts of imagination.". ABIX. http://www.highbeam.com/doc/1G1-152892878.html www.highbeam.com. 
  4. ^ Reuben Schwarz (2006). www.pressdisplay.com "SmileCity has the numbers". Press Display. http://www.pressdisplay.com/pressdisplay/viewer.aspx www.pressdisplay.com. 
  5. ^ www.nanyang.com.au "Company background". http://www.nanyang.com.au/investees/default.htm www.nanyang.com.au. 
  6. ^ The National Business Review (2005). www.nbr.co.nz "Smile, this isn't spam". NBR. http://www.nbr.co.nz/home/column_article.asp?id=11592&cid=3&cname=Technology www.nbr.co.nz. 
  7. ^ Sunday Telegraph (Australia) (2006). Sunday Telegraph website "Rewards are the real deal.". http://alacarte.lexisnexis.com/partners/int/google/landingpage.asp?id=17409013&mtid=1&ws=9j0hDk1UboE=&ws_pub=Sunday%20Telegraph%20(Australia)&ws_date=July%209,%202006&ws_len=383&ws_lni=4KC3-SF90-TX5J-C2Y0-00000-00&ws_lastupdate=20060714&ws_title=Rewards%20are%20the%20real%20deal&ws_refer=http://news.google.com.au/archivesearch?q=%22EmailCash%22&btnG=Search+Archives&hl=en&ned=&ie=UTF-8 Sunday Telegraph website. 
  8. ^ www.newstext.com.au "Where The Visitors Are Going". Herald Sun. 2004. http://www.newstext.com.au/docs/DHS/2004/get.jsp?docid=DHS-20040121-1-C04-4144644V26@VIC-METRO-2004-2003 www.newstext.com.au. 
  9. ^ Nicole Manktelow (2004). www.theage.com.au "Net profits". Melbourne: The Age. http://www.theage.com.au/articles/2004/09/22/1095651383025.html www.theage.com.au. 

External links