| Type | Private |
|---|---|
| Industry | Film production |
| Founded | 1962 |
| Headquarters | India |
Rajshri Productions Pvt. Ltd. is a Hindi film production company. Rajshri partially works as a film distributor also. On 15 August 1947, Tarachand Barjatya established Rajshri Pictures (P) Ltd., the film distribution division of Rajshri. Rajshri's film production division was set up in 1962 and its success shows it has grown a lot from Dosti (1964) to the most recent Isi Life Mein (2010).
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Rajshri Productions, the film production division of Rajshri, was set up in 1962. Its first release Aarti was critically acclaimed and was screened at international film festivals. This was followed by Dosti, a non star-cast film which went on to become a mega success at the box-office. Dosti was presented the National Award for the Best Hindi Film of the Year (1964) and also won six Filmfare Awards.
In the era between 1960s and 1980s, Rajshri Productions became very successful. Its major movies included Dosti, Uphaar, Geet Gaata Chal, Ankhiyon Ke Jharokhon Se, Chitchor and Dulhan Wahi Jo Piya Man Bhaye. All these movies were acclaimed by the critics.
Rajshri's film making continued with movies like the critically acclaimed film Saaransh. At the end of the 80's, when the entire film industry was in the doldrums with the advent of video, Rajshri gave a break to its in-house talent Sooraj R. Barjatya who directed Maine Pyar Kiya, a musical teenage romance, which went on to become one of Indian cinema's biggest grosser. The film bagged six Filmfare awards including awards for the Best Film and the Most Sensational Debut of the Year for the 24-year-old Salman Khan.
Salman Khan moved from strength to strength and followed up the success of MPK with blockbusters Hum Aapke Hain Koun and Hum Saath Saath Hain. Hum Aapke Hain Koun remains the biggest hit in the history of Indian cinema, a film which instilled a new lease of life in the ailing film industry by bringing viewers back to cinema halls. The film won the National Award for being the most popular film providing wholesome entertainment and also bagged 8 Filmfare Awards and 6 Screen Awards, including awards for the Best Film, Best Actress and Best Director.
In the next decade, Rajshri Productions produced movies like Main Prem Ki Diwani Hoon, Uuf Kya Jadoo Mohabbat Hai, Ek Vivah Aisa Bhi (by debutant director Kaushik Ghatak), Isi Life Mein (by Vidhi Kasliwal), and Love U...Mr. Kalakaar! which were not successful at the box office. However, in 2006, Rajshri Productions released Vivah under the direction of Sooraj Barjatya, which went on to become a blockbuster.
Rajshri's other subsidiary, which produces TV soaps, has given a lots of hits like Woh Rehne Waali Mehlon Ki (May 30, 2005 – January 20, 2011) (Sahara One), Pyaar Ke Do Naam—Ek Raadha Ek Shyaam (2006, April-November, STAR Plus) and its recent show Yahan Main Ghar Ghar Kheli (November 17, 2009 - present, Zee TV).
In November 2006, Rajshri Productions launched a broadband entertainment portal, Rajshri.com, offering streaming and downloading of various forms of content including movies, music videos, concerts, and documentaries.[1] The digital content is from its own production house and also from other production houses. The online streaming of the content is free but a fee is charged for downloading.
They are known for taking artists and working with them for many movies, in some case helping them to become stars. Here is a list of artists whom Rajshri has supported or introduced.