| Type | Public (ASX: QFX) |
|---|---|
| Industry | Electronic commerce |
| Founded | 2003 |
| Headquarters | Sydney, NSW, AUS |
| Area served | Australia |
| Key people | Stephen Langsford, co-founder and executive chairman Chris Taylor, Chief Executive Officer Simon Hodge, co-founder and executive director Chief Financial Officer – Ross McCreath GM – Brand & Membership – Ben Hammond CTO & Head of Product Development – Tim Parsons Head of Digital Delivery – Steve Hogben Digital Product Manager – Jo Beat Head of Acquisition Marketing – Adam Hodge Financial Controller – Rani Keys Head of Content – Michael Snow |
| Products | Online DVD and Blu-ray Disc rental |
| Website | Quickflix.com.au |
Quickflix (ASX:QFX) is a service offering online DVD and Blu-ray disc rental-by-mail in Australia,[1] as well as instant streaming.[2]
Established in 2003 and headquartered in Sydney, it has amassed a collection of more than 50,000 titles and over 80,000 subscribers.[3]
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The company provides a monthly flat-fee service for the rental of DVD and Blu-ray titles. A subscriber creates an ordered list, referred to as their Quickflix Queue, of movies to rent.[4] The movies are delivered individually via Australia Post. Discs are sourced, packed and shipped from fulfillment centers located in Perth, Sydney, Melbourne, Brisbane, Adelaide and Hobart.[4] The individual postage-paid envelopes arrive within one day to most of Australia. The subscriber can keep the rented movie as long as desired, without any formal due dates and without accruing any late fees. However, there is a limit on the number of movies (determined by subscription level) that each subscriber can have on loan simultaneously. To receive a new movie, the subscriber must mail a previous one back in the reply-paid envelope provided. Upon receipt of the disc, Quickflix ships the next available disc in the subscriber's Queue (subscribers can pre-notify the return of a disc online, thereby receiving the disc sooner).[4]
Quickflix has developed a discovery engine in-house. However, in 2009 Quickflix teamed up with Jinni Movie Discovery to develop a semantic power search engine.[5]
On 2 June 2009, Quickflix offered members the opportunity to rent or buy a digital copy of The Curious Case of Benjamin Button for download.[6] In July 2011, Quickflix announced that they would launch a subscription service to Sony's internet-connected devices, allowing Australians to stream movies and TV shows. [7] On 21 October Quickflix announced an agreement with Sony Playstation 3 to offer their streaming subscription service to all PS3 owners.[8]. 27 October 2011, Quickflix announced the launch of their streaming service to all connect Sony BRAVIA TVs, Blu-ray players and home theatre systems. The streaming service offered by Quickflix became available on PCs and Macintosh computers on 16 November 2011, and is set to be followed by PS3 consoles on 23 December 2011.[9]
Quickflix was launched in 2004 in Perth, Western Australia by Stephen Langsford and Simon Hodge.[10] Langsford had previously founded internet and web development group Method + Madness, which was acquired by Sausage Software. He also founded consulting, information technology and venturing group Change Corporation in 2002, which was similarly acquired by CSG Limited in 2007.[11] Quickflix became publicly listed June 2005.[12] In December 2005, Quickflix acquired rival company HomeScreen; a move that doubled the Quickflix customer base.[13] In April 2011, Quickflix announced the dispatch of their 10 millionth DVD, Shrek Forever After.[14] In July 2011, competitor BigPond Movies revealed that they would no longer continue their DVD-by-post service, selling their library of 50,000 titles to Quickflix.[15]