Type | Private |
---|---|
Industry | Real estate |
Founded | Moncton, New Brunswick (1998 ) |
Founder(s) | Ken LeBlanc (CEO) Jeremy Demont (Founder) Michael Ryder (Founder) |
Headquarters | Moncton, New Brunswick, Canada |
Number of locations | 123 franchises (2009)[1] |
Area served | Canada |
Key people | Ken LeBlanc (CEO) Dale Betts (COO) |
Services | Marketing |
Website | PropertyGuys.com |
PropertyGuys.com Inc. is a Canadian private sale real estate, or FSBO, marketing company based in Moncton, New Brunswick. With 123 franchise locations across Canada and more than 10,000 active listings on its site, it is the largest private home sale network in North America.[1][2][3] The firm acts as the marketing arm for people who want to handle the heavy lifting themselves, such as showing the home, fielding calls from potential buyers, negotiating price and other details.[3]
PropertyGuys.com does not collect a commission on homes sold using their services.[4] The company is negotiating agreements to enter the U.S. market.[4]
PropertyGuys.com is a member of the Canadian Franchise Association.[5] PropertyGuys.com CEO, Ken LeBlanc, sits on the Canadian Franchise Association's Board of Directors as one of two Atlantic Region Representatives.[6]
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PropertyGuys.com is notable within the real estate industry for its use of a round lawn sign. The concept was arrived at during a group discussion at Wizard Academy. Academy founder Roy H. Williams casually mentioned to the PropertyGuys.com team that all real estate agents have one thing in common: rectangular signs. The session led to a $500,000 re-branding program.[9][12]
PropertyGuys.com's 2008 national radio advertising campaign, which singled out "Joe Schmo"[9] real estate agents, was found to be offensive by some real estate agents for its dismissive portrayal of an agent's role in real estate transactions.[13]
PropertyGuys.com has defined a partnership with Habitat for Humanity Canada. Through an awareness program titled "Building Communities" a portion of all package sales is transferred to the non-profit organization. In 2007, PropertyGuys.com donated $10,000 to Habitat for Humanity Canada.[14][15]