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Promises Treatment Centers is a for-profit provider of residential drug and alcohol rehabilitation with facilities in Malibu, California and West Los Angeles, California. The fee for a one-month stay is $49,000,[1] which must be paid in advance and is non-refundable if the client leaves or is expelled prior to completion of the stay. A no-refund policy has prompted lawsuits.[2]
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Promises is not licensed to provide physician or medical services. In 2004, the state of California cited the organization for providing medical services, administering TB tests and having doctors conduct physical exams. Promises has stopped the practice as a result.[2]
Promises uses the term "Malibu Model" which it registered in 2004 as a service mark.[3]
The Malibu Model has come under criticism for being more about rehabilitation of public relations rather than addiction treatment.[4] The Malibu Model differs from traditional models by allowing patients more liberty and providing privatized treatment, in contrast to regular rehab involving peer groups, never leaving the facility, and limited visitors.
Promises has celebrity clientele has included Lindsay Lohan[5] and Britney Spears.[6]