Proactiv Solution is an over-the-counter topical treatment for mild to moderate forms of acne, widely known for being marketed in Guthy-Renker infomercials since 1995. Like many acne treatments, the active ingredient is benzoyl peroxide, along with other ingredients such as moisturizers and exfoliants.
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Proactiv Solution was created to treat mild to moderate cases of acne. However, it is not guaranteed that the user will ever see results. Like most antibacterials for treating acne, Proactiv Solution uses benzoyl peroxide as one of the main active ingredients. Reportedly, Benzoyl peroxide may cause dryness and peeling of the skin; approximately 5 percent of the population is allergic to it. Reported reactions include redness, itching, hives, swelling and a burning sensation after topical application.[1] Benzoyl peroxide may also cause increased sensitivity to sunlight and induce color-specific discoloration of clothes. For those who may be sensitive or allergic to it, Proactiv Solution has marketed the Gentle Formula kit, containing salicylic acid instead, although it is unclear whether or not salicylic acid can also cause these side effects.
For several years Judith Light was "the face of Proactiv" acting as their exclusive celebrity on-camera spokeswoman. During this time Judith hosted several infomercials, appeared in commercials, ads and in live-TV segments on QVC.
Guthy-Renker's marketing campaigns make heavy use of celebrity spokespeople (including Vanessa L. Williams, Alyssa Milano, Ryan Sheckler, Jessica Simpson, Michala Banas, Delta Goodrem, Kelly Clarkson, Justin Bieber[2], Julianne Hough, Alicia Keys, Avril Lavigne, Jenna Fischer, Mandy Moore, Sean Combs, Katy Perry, Caroline Wozniacki, and Naya Rivera), recounting their true-life stories of using the product.