Pro TV | |
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Launched | 1 December 1995 |
Network | ProTV S.A |
Owned by | Central European Media Enterprises |
Audience share | 20.2% (January - October 2009, ) |
Slogan | Gândeşte liber (Think freely) |
Country | Romania |
Headquarters | Bucharest -2, Bd. Pache Protopopescu nr.109 |
Sister channel(s) | Sport.ro, ProTv International, Pro Cinema, Acasa TV, MTV Romania |
Website | www.protv.ro www.stirileprotv.ro |
Availability | |
Terrestrial | |
Analogue | |
Digital | |
Satellite | |
Boom TV | |
Digi TV | |
Dolce | Channel 102 |
Focus Sat | |
Max TV | |
Cable | |
UPC Romania | Channel 03 (digital with DVR) Channel 04 (digital) |
RCS&RDS | Channel 17 |
IPTV | |
Meo (Portugal)[1] | Channel 234 |
Launched in December 1995, Pro TV reaches almost 99% of Romania’s 21.5 million people and has 48% of its broadcast schedule comprising locally-produced programs. Pro TV broadcasts 24 hours a day and achieved an average all day audience of 16.5% during 2008.
Targeting urban adults 18-to-49 years old, Pro TV uses a programming strategy of top international series and movies, as well as a wide variety of local productions including news programming, local entertainment and local fiction.
Contents |
The station’s top-rated local productions include entertainment shows, news programs and TV series.
In September 2008, ProTv News’ social campaign “Any idea what your kid is doing right now?” (rou: "Tu stii ce mai face copilul tau?") has won the International Emmy Awards for “News”, being the first TV station in Eastern – Europe to win this award. At the beginning of 2009, ProTv has won the NAB International Broadcasting Excellence Award for the social campaigns Pro TV News have developed in the last two years.
On December 1, 2006, Pro TV started to transmit the 19:00 news in high-definition, thus becoming the first terrestrial TV station in Romania to transmit HD.
Central European Media Enterprises
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