Pretty Eccentric™ is a British clothing retailer.
The first store opened in Brighton's Lanes district in October 2009[1][2]
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Pretty Eccentric was founded in 2009 by Michelle Scott. Previously she had a career in buying and marketing at the Arcadia Group, Whistles and at The Body Shop where she was UK Product Director and USA Marketing Director (2003–2009) but had harboured a life long ambition to create her own brand. "[3][4]
Pretty Eccentric designs distintive clothing, handbags, accessories and fine fragrance. Beaded dresses with bows, frills, lace and old-fashioned glamour that is the design handwriting[5][6]