Pirouline is a brand of sweet wafer biscuit, made by the De Beukelaer Corporation in the United States.
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The DeBeukelaer family started making biscuits in Belgium in 1860. A descendant of the original founders in Belgium, the DeBeukelaer Corporation was founded in 1984 by Peter DeBeukelaer, when he established a cookie factory in Madison, Mississippi.[1][2]
Pirouline made its debut in 1984. A hollow rolled European style wafer with a trademark helical swirl, it was lined with chocolate.[1]
In 1987, the biscuit was filled with a chocolate hazelnut creme filling. Over the years, there have been many flavors of creme - French vanilla, strawberry, pumpkin spice, dulce de leche, and lemon.
The most popular Pirouline is a rolled toasted wafer lined with dark chocolate. The other variety, called "Creme de Pirouline," has the rolled wafer lined with a cream filling rather than chocolate (which comes in chocolate hazelnut, french vanilla, and double chocolate varieties).
Originally sold in a 14 oz tin, the chocolate lined biscuits are always sold in boxes, while the cream-filled are sold in cans.[3]