Picoazá is an urban parish in Portoviejo Canton, Manabí Province, Ecuador. It is situated on the western side of the city of Portoviejo[1] and has a population of nearly 19,000.[2]
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Archeological finds made in the area in 2008 suggest that Picoazá is the site of a pre-Columbian settlement.[3] In 1907, the second archaeological expedition of Marshall Howard Saville involved the exploration of caves around Picoazá,[4] and in particular the Cerro Jaboncilla and Cerro de Hojas sites, which are 5 kilometres (3.1 mi) away from Picoazá. They provided many important artefacts to Saville. Picoazá was itself the site of a Manteño chiefdom, according to early colonial sources,[5] and contained quantities of characteristic Manteño pottery and large stone foundations.[6] It was split into four major settlements, with the chief of the principal settlement overlord.[5] The archeological site was declared a national cultural patrimony in 2009.[7]
This part of Manabí Province is known for its cuisine, fine beaches, and ceibo trees, which are unique to the region. Picoazá is also a commercial center, distributing agricultural products and consumer goods.[8]
The average family income in Picoazá is about US$120 per month.[9] The town has inadequate potable water, sewers, and telephone service.[7]
A strange incident involving a fictitious write-in candidacy occurred in the town in 1967. A company ran a series of campaign-themed advertisements for a foot powder called Pulvapies. Some of the slogans used included "Vote for any candidate, but if you want well-being and hygiene, vote for Pulvapies", and "For Mayor: Honorable Pulvapies." The foot powder Pulvapies ended up receiving the most votes in the election.[10][11][12]