Physique 57 is a fitness company founded in 2006 and headquartered in New York City. The company operates five exercise studios and retails its own line of fitness DVDs through its website and in retailers including Lululemon Athletica and Norma Kamali. The company has also announced its first book, The Physique 57(R) Solution: The Groundbreaking 2-Week Plan for a Lean, Beautiful Body, will launch in 2012. In addition, the company has partnernships with Canyon Ranch and One&Only Resorts, where it leads fitness retreats around the country and in the Bahamas multiple times a year. In 2010, Physique 57 was named as #377 in Inc. (magazine) Magazine's list of the 500 fastest growing companies in America.[1]
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There are presently five Physique 57 locations. The flagship studio is located in New York City at 24 W 57th Street. The second New York City location is located at 161 Avenue of the Americas and the third location in New York City is at 2109 Broadway on the Upper West Side. The fourth studio is located in Bridgehampton at 264 Butter Lane Barn. The Beverly Hills, CA studio opened in June 2010 and is located at 320 North Cañon Drive.
Physique 57’s approach to fitness has its root in the Lotte Berk Method. The regimen includes strength training, cardio and a ballet barre for a workout that improves flexibility and endurance while strengthening abdominals and sculpting the muscles. Proponents of the Lotte Berk Method state that it leads to a more elongated body, like that of a dancer. Classes are 57 minutes in length and are designed to make use of every minute.
Since its launch in 2006, Physique 57 has experienced rapid customer growth and now owns and operates five studios—three in New York City, one in Los Angeles and one in the Hamptons.
Physique 57 co-founder Jennifer Vaughan Maanavi is a dance enthusiast, Columbia MBA and former Wall Street professional. In 2005, upon the sudden closing of The Lotte Berk Method, a fitness studio offering the eponymous technique created in the 1950s by a former ballet dancer, Jennifer realized that she and legions of devout Lotte Berk followers needed a new home. Teaming up with Tanya Becker, one of the foremost instructors of The Lotte Berk Method for over a decade, Physique 57 was born.
Expansion
In February 2006, Physique 57 debuted at 24 W. 57th Street in New York City. Next, Physique 57 claimed familiar territory by following clients east for the summer to the Hamptons. In May 2006, the Bridgehampton outpost opened in Lotte Berk’s former space at 264 Butter Lane Barn.
In August 2011, Physique 57 opened its third Manhattan studio on the Upper West Side to cater to its rapidly growing uptown client base. The facility is housed in one of New York City’s landmarks, the Ansonia.
Partnerships
2010 marked the inclusion of Physique 57 as #377 in Inc. Magazine’s list of the 500 fastest growing private companies in America, and was marked by growth in all aspects of the company, including partnerships with Canyon Ranch, One and Only Resorts, QVC and Plus One Health Management.